A month-long ‘Think Pink’ programme will focus on raising awareness of breast cancer prevention and control to employees around the world as well passengers and the wider public

‘Think Pink’ programme of activities includes awareness-building activities, health-education webinars, free mammograms for employees and fundraising events

DOHA, Qatar – Qatar Airways, in partnership with Qatar Cancer Society (QCS), will mark Breast Cancer Awareness Month with a 30-day long series of ‘Think Pink’ awareness-building activities.

The efforts of Qatar Airways and its partner will focus on raising awareness of breast cancer prevention and control to its tens of thousands of employees around the world through webinars, free mammogram screenings at qualified medical clinics, and fundraising events. ‘Think Pink’ activities include Qatar Airways' annual charity bazaar – which will take place digitally – the proceeds of which will be donated to QCS, a humanitarian organisation dedicated to the prevention and treatment of cancer, as well as the implementation of awareness and prevention programs.

Qatar Airways will also engage its passengers as well as the wider public in 'Think Pink' activities to spread awareness of the prevention and control of breast cancer and emphasize the importance of regular breast screening.

Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker, said: “Qatar Airways is devoted to raising awareness of breast cancer. We firmly believe that prevention and early detection can save many lives and contribute to the continuous global efforts made to eradicate this disease. That is why this year, as in previous years, we have planned a range of awareness-raising initiatives for our employees as well as our passengers.”

QCS Chairman, His Excellency Sheikh Dr. Khalid bin Jabr Al Thani, said: “We are extremely grateful to Qatar Airways for its support in spreading awareness of breast cancer prevention to their employees, passengers as well to the wider community. We are delighted to support these praise-worthy efforts and pleased to partner in delivering awareness-building activities to highlight the importance of cancer prevention, early detection and patients’ psychological and financial support. Qatar Airways’ dedication in raising awareness of breast cancer reflects the airline’s commitment in fighting breast cancer, which also aligns with QCS’s objectives to reduce the burden of cancer and ensure that cancer control remains the priority within our communities.”

In February 2020, Qatar Airways also became patron partner of the Union for International Cancer Control (UICC), a non-governmental organisation focused on leading initiatives that unite and support the cancer community to ensure cancer control continues to be a priority in world health.

UICC President, HRH Princess Dina Mired, said: “We are extremely thankful that Qatar Airways is supporting UICC’s global efforts in cancer control and specifically taking on Breast Cancer this October. Qatar Airways’ dedication to disseminate awareness of Breast Cancer to their millions of passengers will go a long way in not only saving lives but also fighting stigma. Their commitment goes even further, as they are offering free mammograms to tens of thousands of their employees. This is highly commendable,  especially during the COVID-19 pandemic, showcasing that cancer patients’ early detection and screening services should not be forgotten.” 

A multiple award-winning airline, Qatar Airways was named ‘World's Best Airline’ by the 2019 World Airline Awards, managed by Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World's Best Business Class’, and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. It is the only airline to have been awarded the coveted ‘Skytrax Airline of the Year’ title, which is recognised as the pinnacle of excellence in the airline industry, five times.