Football fever is in the air with the launch of Qatar Airways’ new campaign that will have fans and passengers dancing all the way to the 2018 FIFA World Cup RussiaTm
Qatar Airways teams up with Nicole Scherzinger to deliver an anthem that is set to capture the hearts of fans around the world as tournament excitement starts to build
DOHA, Qatar – There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – best known as judge on both the UK and US’s X-Factor. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial.
The World Cup is set to bring fans from all over the world together in Russia this summer, and this new anthem from Qatar Airways will unite them as never before. The catchy and uplifting song expresses the airline’s firm belief that sports is a universal language which has the power to inspire and encourage people to follow their dreams.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Our latest commercial expresses our excitement in being part of the 2018 FIFA World Cup RussiaTM, one of the most anticipated events on the global sports calendar. And we are delighted to have partnered with the extremely talented Nicole Scherzinger on this commercial. Nicole’s voice truly conveys the excitement we all feel in the run-up to the FIFA 2018 World Cup Russia™, and captures our own enthusiasm about sports, as well as the power of an event like this in bringing people together.”
“Music is a force for good,” said Scherzinger. “Historically, it is one of the most powerful forces for uniting humans because it transcends language barriers. This particular song that we’re working on is so powerful and it has a strong message – it celebrates and unites.”
In May 2017, Qatar Airways announced a groundbreaking sponsorship deal with FIFA, which saw the award-winning airline become the Official Partner and Official Airline of FIFA until 2022. The partnership, one of the biggest sporting sponsorships in the world, gives Qatar Airways extensive marketing and branding rights at the 2018 FIFA World Cup Russia™ and the 2022 World Cup Qatar™, with an expected audience reach of more than two billion people per tournament.
The agreement sees Qatar Airways become the Official Airline Partner of the FIFA Club World Cup™, the FIFA Women’s World Cup™, the FIFA Under-20 and Under 17 World Cups™, the FIFA Beach Soccer World Cup™, and the FIFA Interactive World Cup™.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, added: “Like millions of fans around the world, we are getting ready for the best summer of football ever. We want fans to feel the fun-filled vibe that we have created with our new commercial and celebrate with us in the run-up to the World Cup. Our goal is to inspire people to dance, dream and be happy as they come together from around the world for this celebration of football.”
The airline’s partnership with FIFA builds on its existing sponsorship strategy with premier sporting clubs around the world. In March, Qatar Airways signed a five-year partnership agreement with leading German football team FC Bayern München AG, making the award-winning airline an FC Bayern München platinum partner until June 2023.
Qatar Airways also recently revealed multi-year sponsorship agreements with Italian football club AS Roma, for which it will become the Official Jersey Sponsor through the 2020-21 season; and with Argentinian football club Boca Juniors, for which it will become the Official Jersey Sponsor through the 2021-22 season.
As part of a newly-enhanced three-season deal with Formula E, announced in Doha in January this year, the airline will also be the title sponsor of the upcoming Qatar Airways New York City E-Prix, taking place on 14-15 July.
Qatar Airways proudly flies one of the youngest fleets in the skies, featuring the world’s most technologically-advanced aircraft. In February, the airline was the global launch customer for the A350-1000, the latest member of Airbus’s wide-body aircraft portfolio. The A350-1000 offers cutting-edge lightweight carbon composite design, as well as incredibly fuel-efficient Rolls-Royce Trent XWB-97 engines, bringing major advantages in fuel and costs efficiency.
Leading the host of awards received by the airline last year is the prestigious accolade of 2017 ‘Airline of the Year,’ awarded by the 2017 Skytrax World Airline Awards, which was held at the Paris Air Show. This is the fourth time that Qatar Airways has been given this global recognition. In addition to being voted Best Airline by travellers from around the world, Qatar’s national carrier also won a raft of other major awards at the ceremony, including ‘Best Airline in the Middle East,’ ‘World’s Best Business Class’ and ‘World’s Best First Class Airline Lounge’.
Qatar Airways recently revealed a host of upcoming new global destinations, including the announcement that it will be the first Gulf carrier to begin direct service to Luxembourg. Other exciting new destinations to be launched by the airline include Tallinn, Estonia; Valletta, Malta; Cebu and Davao, Philippines; Langkawi, Malaysia; Da Nang, Vietnam; Bodrum and Antalya, Turkey; Mykonos, Greece and Málaga, Spain.
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Notes to Editors:
About Qatar Airways
Qatar Airways, the national carrier of the State of Qatar, is celebrating more than 20 years of Going Places Together with travellers across its more than 150 business and leisure destinations. The world’s fastest-growing airline will add a number of exciting new destinations to its growing network in 2018, including Thessaloniki, Greece; Cardiff, UK and many more, flying passengers on board its modern fleet of more than 200 aircraft.
A multiple award-winning airline, Qatar Airways was named ‘Airline of the Year’ by the 2017 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘World’s Best Business Class,’ ‘Best Airline in the Middle East,’ and ‘World’s Best First Class Airline Lounge.’
Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.
Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2018 and 2022 World Cups, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.
Qatar Airways Cargo, the world’s third largest international cargo carrier, serves more than 60 exclusive freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 150 key business and leisure destinations globally with more than 200 aircraft. The Qatar Airways Cargo fleet includes eight Airbus A330 freighters, 13 Boeing 777 freighters and two Boeing 747-8 freighters.
For further information, please contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200