DOHA, Qatar - On Thursday 1 October, passengers travelling through Qatar Duty Free (QDF) at Hamad International Airport (HIA) were the first in the world to enjoy a Giorgio Armani airport fashion event.
Giorgio Armani women’s and men’s clothing, bags and accessories from the Autumn/Winter 2015/16 collection were showcased in front of VIP guests and passengers. The live fashion presentation featured six models walking a runway starting in Qatar Duty Free’s Giorgio Armani boutique and extending out into the main passenger area. The event was held twice, both in the afternoon and evening.
Giorgio Armani stylists and make-up artists travelled from Milan to offer passengers a personalised shopping experience, make overs, styling tips and advice across the designer’s fashion and make up collection.
Keith Hunter, Senior Vice President Qatar Duty Free, said: “We are delighted that our successful partnership with Giorgio Armani has enabled us to deliver this fantastic live fashion event in HIA, giving passengers a preview of Armani’s latest collection that is now available at the Giorgio Armani boutique located at QDF in the airport departure terminal. Last year Giorgio Armani selected Qatar Duty Free and HIA as the first airport in the Middle East to open a boutique. Today this exclusive fashion event further underlines Giorgio Armani’s commitment to the market and supports Qatar Duty Free in achieving its ongoing ambition to provide global travellers with luxury brands and exciting and memorable shopping experiences that go beyond regular retail expectations.”
The Giorgio Armani boutique, opened by the award-winning Qatar Duty Free in November 2014, provides 190 m2 entirely dedicated to ready-to-wear collections and accessories for men and women. The boutique is characterised by a refined and intimate feel using brushed silk, backlit onyx and polished stone.
About Qatar Airways
Qatar Airways, the national carrier of the State of Qatar, is proud to be Going Places Together with travellers across its more than 150 business and leisure destinations.
A multiple award-winning airline, Qatar Airways has been awarded World’s Best Airline, World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East by international air transport rating organisation Skytrax.
Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries.
Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways sponsors world-leading sports teams including FC Barcelona and Al-Ahli Saudi Arabia FC reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways Cargo, the world’s third largest international cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally