Pavilion features the private collection of perfumes
DOHA, Qatar – Qatar Duty Free (QDF) has brought the South of France to Hamad International Airport (HIA) by unveiling the new ‘Maison de Parfum’ Pavilion by Dior, featuring the private perfume collection.
Passengers departing, arriving or transiting through HIA will be transported to the Dior perfume laboratory in Grasse, France, where they will discover the origins of Parfum Christian Dior’s craftsmanship. The brand’s full fragrance catalogue will be on display, with specific focus on male and female fragrance best-sellers, including Sauvage, Dior Homme, Miss Dior and J’adore.
Senior Vice President QDF Mr. Luis Gasset said: “QDF provides passengers with the latest premium services and a variety of products available across all QDF’s outlets in HIA’s main departure terminal. The exclusive Dior Pavilion will enhance passengers’ experience while shopping, giving them the opportunity to try technology by being transferred to Grasse gardens in France through Virtual Reality and enjoy the customisation or the personalisation of their purchases with special engraving and wrapping services.”
This is the third consecutive year that QDF has collaborated with Parfums Christian Dior to create a unique and luxurious experience for passengers travelling through HIA. For the last two years the Dior Pavilion has received amazing feedback from customers. In 2015, the pavilion featured a “Bed of Roses” installation displaying six thousand hand-planted flowers; last year it featured a 180-square metre animated Dior Les Parfums installation inspired by the ‘Rose de Mai’.
QDF is a leading duty free operator in the Middle East, offering its customers an extensive range of leading international luxury brands catering to discerning passengers’ desires, including Moncler, Bally, Burberry, Coach, Hermès, Hugo Boss, Rolex, Bulgari, and Harrods.
To learn more about QDF’s new services or to explore its premium range of offerings please visit www.qatardutyfree.com.
For images, please visit: https://www.flickr.com/photos/qatarairways/albums/72157684262243116
About Qatar Duty Free
Qatar Duty Free (QDF) operates the retail experience at Hamad International Airport (HIA) in addition to an outlet at Doha Port. The innovative, award-winning duty free operator has enjoyed consistent double-digit growth year-on-year and is now the second largest duty free operator in the Middle East.
QDF scored a hat trick at the Duty Free News International Global Awards in 2015, receiving three prestigious awards: Global Travel Retailer of the Year (for the third consecutive year); Airport Travel Retailer of the Year; and Best New Shop Opening for its Marmalade Market concept. QDF also collected the Best New Store prize for its Samsung Experience space at HIA in the DFNI 2015 Product Awards. The travel retailer was also awarded Best New Fashion and Accessories Promotion for the live QDF Giorgio Armani autumn/winter 2015/2016 catwalk showcase.
QDF is the proud sponsor of Qatar ExxonMobil Men’s Open, Commercial Bank Qatar Masters Golf Championship, Qatar Total Open women’s tennis tournament and Doha Rugby 1st XV.
At Hamad International Airport, Qatar Duty Free offers 40,000 square metres of combined retail, food and beverage facilities, establishing the retailer as a premier shopping and dining destination. With more than 70 retail outlets offering an unprecedented selection of designer labels, fashion, electronics, gourmet foods and much more, QDF at Hamad International Airport caters to all tastes and needs. In addition, more than 30 cafes and restaurants offer a sumptuous selection of global and local cuisine.
Notes to Editors:
About Qatar Airways
Qatar Airways, the national carrier of the State of Qatar, is proud to be Going Places Together with travellers across its more than 150 business and leisure destinations.
A multiple award-winning airline, Qatar Airways has been awarded World’s Best Airline, World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East by international air transport rating organisation Skytrax.
Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries.
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Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2018 and 2022 World Cups, as well as F.C. Barcelona and Al-Ahli Saudi Arabia F.C., reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message Going Places Together.
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