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QATAR AIRWAYS RANKED AMONG WORLD’S MOST POWERFUL BRANDS

DOHA, Qatar – Qatar Airways has been ranked as one of the world’s most valuable brands for the first time, becoming the only Qatari company to be represented in the 2016 top 500 global brand ranking.


Brand Finance, a world-leading independent brand valuation consultancy, listed Qatar Airways as one of the most powerful global brand in the annual ranking. The UK-based company is widely recognised as conducting highly extensive analysis of the world’s most successful businesses to produce a definitive list of valuable brands.


Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “Qatar Airways is one of the world’s fastest growing airlines, operating the youngest fleet in the skies, awarded Airline of the Year on three occasions as well as Best Middle East Airline nine times by Skytrax. Our position as one of the world’s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.”


Ms. Salam Al Shawa, Senior Vice President of Marketing and Corporate Communications at Qatar Airways said: “This honour is especially meaningful, having just launched the latest evolution of our brand in our Going Places Together campaign, which has seen an incredible level of support and engagement from our fans and passengers. Qatar Airways has distinguished itself as a world-leading brand, representing vision and value. As our airline grows, we expect the bond with our passengers and the communities we serve to grow as well, and we will continue to invest in these very important relationships.”


Qatar Airways is the fourth Middle Eastern company and the ninth airline to earn a spot in the 2016 Global 500 list. Since its re-launch in 1997, Qatar’s national airline has created a strong global brand identity resonating with award-winning service, offering the best experience in the air with the world’s best Business and Economy Class and the most innovative on-board entertainment system with Oryx One. The airline’s propensity to deliver signature service, from celebrity culinary menus to designer on-board comforts, reflects its ambition to pioneer excellence in passenger services.


As the national airline of the State of Qatar, Qatar Airways takes pride in serving as an ambassador for the rich traditions and proud heritage of Qatar. The airline proudly supports a range of international and local initiatives dedicated to enriching its relationship with global communities. An essential part of its marketing strategy is partnering with organisations that inspire passion, such as Qatar Airways’ long-standing sponsorship of FC Barcelona, which has further driven brand visibility among sports fans around the world. The partnership with the world-ranking football club and its dedicated league of supporters reflects the airline’s brand sentiment – Going Places Together.


Mr. Andrew Campbell, Managing Director of Brand Finance Middle East said: “Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most valuable. The value of a brand makes a contribution to a company beyond that which can be sold to a third party. As part of our analysis we looked at Qatar Airways’ brand equity and measured the goodwill accumulated with customers, staff and other stakeholders and finally the impact of those on business performance.”


Qatar Airways is one of the fastest growing airlines, taking delivery of a new aircraft every 10 days on average throughout 2016. The airline has launched services to Los Angeles and Ras Al Khaimah in the first two months of 2016. The addition of scheduled services to Sydney, Boston, Birmingham, Adelaide, Yerevan and Atlanta will further expand the airline’s global network over the course of 2016.


About Qatar Airways:
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 19th year of operations, Qatar Airways has a modern fleet of 176 aircraft flying to more than 150 key business and leisure destinations across six continents. Qatar Airways won Airline of the Year, Best Business Class Airline Seat and Best Airline in the Middle East at the 2015 Skytrax Awards. This is the third time the airline won the accolade of Airline of the Year.


Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.


Last  year, Qatar Airways launched Oryx One, an enhanced interface for its inflight entertainment system, increasing the number of movies and TV shows on board from 950 to up to 2,000. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the five-star airline’s on-board Wifi and GSM service.


Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 45 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 176 aircraft. The Qatar Airways Cargo fleet now includes six Airbus 330, eight Boeing 777 freighters and one Boeing 747 freighter.


For further information contact:


Qatar Airways Group, Corporate Communications Department


Tel: +974 40222072, Fax: +974 40225350


For images visit https://www.flickr.com/photos/qatarairways/albums/72157663737328279
For more information, visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages


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