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QATAR AIRWAYS TO UNVEIL NEW STAND CONCEPT ON OPENING DAY OF ITB BERLIN 2016

DOHA, Qatar – Qatar Airways, the national airline of Qatar, will ceremoniously unveil its redesigned exhibition stand on 9 March, the first day of ITB Berlin 2016, the world’s largest travel and tourism trade show.


Visitors to the airline’s contemporary stand will be excited by the innovative technology that Qatar Airways has employed to give them a unique experience, where they can interact with the airline’s advanced aircraft and experience Qatar Airways’ signature Qatari hospitality with an invitation to enjoy its award-winning Business Class comfort and taste its exquisite menu.


Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: "I am looking forward to presenting Qatar Airways’ new exhibition stand to the world’s most notable gathering of travel and tourism professionals. Our new brand campaign, Going Places Together, celebrates our love of travel, and our love of exploration.


“In that spirit of exploration, our new stand will feature innovative ways to interact with Qatar Airways, from our new Business Class seat with simulated views of the many places you can visit on our fleet, to the cutting-edge technology of our 3D A350. Of course, you can also depend on our team to walk you through the many award-winning features of our airline. We take our role as a leader in the aviation industry seriously and have developed this concept for that very reason."


Qatar Airways is one of the first companies to combine holographic 3D graphics with ‘swipe’ (or ‘gesture’) technology to give exhibition visitors a unique experience, where they can move and play with the hologram of the airline’s A350 aircraft – for which it was the global launch customer – and learn more about the advanced aircraft, by simply motioning in front of the screen.


In addition to integrating the new brand campaign and allowing visitors to try out the airline's Business Class seating and service, the new booth design also replicates particular elements of Hamad International Airport, the hub of Qatar Airways in Doha. Covering an area of over 40,000 square metres, the airport offers all the amenities expected of a modern and luxurious facility. Having opened in 2014, Doha's state-of-the-art airport boasts more than 70 shops and boutiques, 30 dining establishments, a 25-metre pool, a gym, a hotel and a spa.


Qatar Airways welcomes all guests at ITB this week to visit its new exhibition pavilion at the trade fair in Hall 22B, stand 207 from 9-13 March. 


For Images: https://www.flickr.com/photos/qatarairways/albums/72157664999592660


Notes to Editors:


Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 19th year of operations, Qatar Airways has a modern fleet of 179 aircraft flying to more than 150 key business and leisure destinations across six continents. Qatar Airways won Airline of the Year, Best Business Class Airline Seat and Best Airline in the Middle East at the 2015 Skytrax Awards. This is the third time the airline won the accolade of Airline of the Year.


Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.


Qatar Airways launched Oryx One in 2015, an enhanced interface for its inflight entertainment system, increasing the number of movies and TV shows on board from 950 to up to 3,000. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the five-star airline’s on-board Wifi and GSM service.


Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 179 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, eight Boeing 777 freighters and one Boeing 747 freighter.


For more information, visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.


For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages


For further information contact:


Julia Schenk, ITMS Marketing GmbH
E-Mail: Julia.Schenk@itms.com, Tel.: +49 6032-3459-283
Qatar Airways Group, Corporate Communications Department
Tel: +974 40222072, Fax: +974 40225350
E-mail: qrmedia@qatarairways.com.qa
Website: www.qatarairways.com


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