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DOHA, Qatar - On Thursday 1 October, passengers travelling through Qatar Duty Free (QDF) at Hamad International Airport (HIA) were the first in the world to enjoy a Giorgio Armani airport fashion event. 

Giorgio Armani women’s and men’s clothing, bags and accessories from the Autumn/Winter 2015/16 collection were showcased in front of VIP guests and passengers. The live fashion presentation featured six models walking a runway starting in Qatar Duty Free’s Giorgio Armani boutique and extending out into the main passenger area. The event was held twice, both in the afternoon and evening.

Giorgio Armani stylists and make-up artists travelled from Milan to offer passengers a personalised shopping experience, make overs, styling tips and advice across the designer’s fashion and make up collection.

Keith Hunter, Senior Vice President Qatar Duty Free, said: “We are delighted that our successful partnership with Giorgio Armani has enabled us to deliver this fantastic live fashion event in HIA, giving passengers a preview of Armani’s latest collection that is now available at the Giorgio Armani boutique located at QDF in the airport departure terminal. Last year Giorgio Armani selected Qatar Duty Free and HIA as the first airport in the Middle East to open a boutique. Today this exclusive fashion event further underlines Giorgio Armani’s commitment to the market and supports Qatar Duty Free in achieving its ongoing ambition to provide global travellers with luxury brands and exciting and memorable shopping experiences that go beyond regular retail expectations.”

The Giorgio Armani boutique, opened by the award-winning Qatar Duty Free in November 2014, provides 190 m2 entirely dedicated to ready-to-wear collections and accessories for men and women. The boutique is characterised by a refined and intimate feel using brushed silk, backlit onyx and polished stone.

For Images: https://www.flickr.com/photos/qatarairways/albums/72157659041302500

About Qatar Duty Free:

Qatar Duty Free (QDF) operates out of Hamad International Airport (HIA) in addition to an outlet at Doha Port. The innovative, award-winning duty free operator has enjoyed consistent double-digit growth year-on-year and is now the second largest duty free operator in the Middle East. In April 2015, QDF won the Global Travel Retailer of the Year category at the DFNI Global Awards, for the third year in a row. 

At Hamad International Airport, Qatar Duty Free offers 40,000 m2 of combined retail, food and beverage facilities, establishing the retailer as a premier shopping and dining destination. With more than 70 retail outlets offering an unprecedented selection of designer labels, fashion, electronics, gourmet foods and much more, Qatar Duty Free at Hamad International Airport caters to all passengers’ tastes. In addition, more than 30 cafes and restaurants offer a sumptuous selection of global and local cuisine.

About Giorgio Armani Group:

The Armani Group is among the leading fashion and luxury companies in the world with more than 10,500 employees and 12 production facilities. The Group designs, produces, distributes and sells fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, cosmetics, perfumes, furniture and home decor under the following brands: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The group's namesake distribution network includes 2,704 points of sale and comprised of 166 Giorgio Armani, 324 Emporio Armani, 634 Armani Collezioni, 276 A/X Armani Exchange, 779 AJ Armani Jeans, 170 Armani Junior and 55 Armani/Casa boutiques in more than 60 countries across the globe.

For more information and full terms and conditions, please visit www.qatardutyfree.com.qa

Further information: 

Qatar Airways Group Corporate Communications Department

Tel: +974 4022 2072


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