DOHA, Qatar – Qatar Duty Free (QDF), in conjunction with L’Oréal Luxe, has created an exclusive pop-up experience for passengers travelling through Hamad International Airport (HIA) this summer.
Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, and Viktor & Rolf will showcase their oriental and occidental style fragrances housed within different areas of the East Meets West installation, which is situated in the main atrium of Hamad International Airport (HIA). This strategic location in the airport’s departures concourse will make the exhibition a focal point for all passengers departing from or transferring through Doha. The exquisite sensory journey is built around an area of peace and relaxation directly inspired by the shape of the Fountain of Doha Museum of Islamic Art.
“We are delighted to reveal this innovative new retail concept at Qatar Duty Free this summer,” said Qatar Duty Free Senior Vice President, Keith Hunter. “It is a privilege to work in partnership with L’Oréal to bring this fresh new pop-up shop concept to Hamad International Airport, and we look forward to our customers enjoying the amazing selection of fragrances on offer from some of the world’s most popular perfume houses.”
Each fragrance brings a unique flavour to its own area within the pop-up installation. At the Giorgio Armani “house” passengers will be enticed by the warm and rich décor complemented with pieces from its Armani Privé 2015 Fashion Edition “Sable or” and Sable fumé”, alongside its best-selling fragrances Acqua di Gio and Si.
The “house” of Yves Saint Laurent invites passengers on a journey from heritage to modernity with fashion pieces from its Oriental Collection and its fragrance Black Opium, while Lancôme showcases its new Oud Bouquet fragrance alongside the timeless Trésor and another new addition, Trésor Nuit.
Viktor & Rolf, who share a “house” with Ralph Lauren, will showcase the 10th anniversary edition of their hit fragrance Flowerbomb called Flowerbomb Rose Explosion, while Ralph Lauren offer passengers the chance to try two new releases: Polo Suprême Oud and Polo Red Intense.
The pop-up shop also offers a unique bottle engraving service giving passengers the opportunity to have their name or a message engraved on the fragrance they buy.
At HIA. QDF offers 40,000 square metres of combined retail, food and beverage facilities, establishing the retailer as a premier shopping and dining destination. With more than 70 retail outlets offering an unprecedented selection of designer labels, fashion, electronics, gourmet foods and much more, Qatar Duty Free at HIA caters to all passengers’ tastes. In addition, more than 30 cafés and restaurants offer a sumptuous selection of global and local cuisine.
For Images: https://www.flickr.com/photos/qatarairways/sets/72157656310081780
About Qatar Duty Free:
Qatar Duty Free (QDF) operates out of Hamad International Airport (HIA) in addition to an outlet at Doha Port. The innovative, award-winning duty free operator has enjoyed consistent double-digit growth year-on-year and is now the second largest duty free operator in the Middle East. In April 2015, QDF won the Global Travel Retailer of the Year category at the DFNI Global Awards, for the third year in a row.
For more information and full terms and conditions, please visit www.qatardutyfree.com.qa
Further information:
Qatar Airways Group Corporate Communications Department
Tel: +974 4022 2072
About Qatar Airways
Qatar Airways, the national carrier of the State of Qatar, is proud to be Going Places Together with travellers across its more than 150 business and leisure destinations.
A multiple award-winning airline, Qatar Airways has been awarded World’s Best Airline, World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East by international air transport rating organisation Skytrax.
Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries.
Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways sponsors world-leading sports teams including FC Barcelona and Al-Ahli Saudi Arabia FC reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways Cargo, the world’s third largest international cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally