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Qatar’s Prime Minister and Minister of Foreign Affairs, His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani Inaugurates the Geneva International Motor Show 2023 in Qatar

Qatar Airways is the Official Sponsor of the first-ever edition of the event held outside of Switzerland

On 5 October, Former England football Captain and Manchester United player David Beckham toured the Qatar Airways booth during the VIP Opening Ceremony, which presents a Formula 1® simulator, QVerse station, the airline’s award-winning Qsuite, and an interactive screen showcasing HIA’s ORCHARD.

Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker led the motor show with celebratory opening remarks on the Media Day, 6 October

DOHA, Qatar – Under the patronage of His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani, Qatar’s Prime Minister and Minister of Foreign Affairs, the Geneva International Motor Show (GIMS) marked the opening on 5 October with a spectacular ceremony for the first time in Qatar and showcased major international car reveals, marking an eventful start to the automotive week ahead.

The VIP Opening Ceremony was also attended by His Excellency Sheikh Khalifa bin Hamad Al Thani, Minister of Interior, His Excellency Mr. Akbar Al Baker, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, and His Excellency Mr. Saad Bin Ali Al Kharji, Deputy Chairman of Qatar Tourism. Other esteemed guests also witness the inaugural of the first ever GIMS in Qatar, including various ministers, ambassadors, and senior delegates.

Qatar Airways, Official Airline Partner of GIMS, demonstrated an elegant booth welcoming VIPs to the area. Held in partnership with Qatar Tourism, GIMS highlights the latest industry innovations and over 30 unveilings from international and regional brands including Toyota, Lexus, Porsche, Volkswagen, Lamborghini, BMW, KIA, Audi, McLaren, Mercedes-Benz, Vinfast, Chery, and more. The exhibition is studded with 31 global automotive brands and takes place from 5-14 October 2023 at the Doha Exhibition and Convention Centre (DECC).

During the Opening Ceremony, the Qatar Airways booth was visited by former England football Captain and Manchester United player David Beckham, who toured the Qatar Airways and Formula 1® simulator, the cutting-edge QVerse station, and its best-in-class award-winning Qsuite. The booth also featured snippets of HIA’s ORCHARD by displaying sustainably sourced greenery offering a one-of-a-kind atmosphere to visitors at the exhibition. The airline’s signature hospitality was represented by its Cabin Crew, who served dates and Arabic coffee to visitors.

The GIMS Qatar Media Day was held on 6 October, and was preluded by H.E. Mr. Akbar Al Baker, and Chief Executive Officer of GIMS, Sandro Mesquita. H.E. Mr Akbar Al Baker inaugurated the event to the public with opening remarks which was attended by over 600 international media.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways’ support for the Geneva International Motor Show stems from our mutual admiration of technical innovation. We are proud to bring this outstanding exhibition, from Geneva to Doha, for car enthusiasts in the region. It is not only a fitting event for Qatar’s vibrant automotive landscape, but also represents the synergy of the airline and automotive industries’ strive for innovation.”

The exhibition at DECC is supplemented with four supporting events across Qatar to create an exciting automotive experience. GIMS Qatar is hosting a forum on the future of car design at the National Museum of Qatar, offering an exhilarating off-road tour at Sealine, providing electrifying test drives at the Lusail International Circuit, and showcasing a stunning installation of classic cars at the Lusail Boulevard.

GIMS Qatar is open daily from 7-14 October at DECC from 14:00 to 22:00, and from 10:00 to 22:00 on Saturdays. Entrance tickets are free during weekdays and QAR 50 during weekends. All tickets are available on the Virgin Megastore website: https://tickets.virginmegastore.me/qa/others/20431/geneva-international-motor-show

About Qatar Airways

A multiple award-winning airline, Qatar Airways continues to be synonymous with excellence, receiving for the 13th time Skytrax’s ‘World’s Best Business Class’ award, and the ‘World's Best Business Class Airline Lounge’ for the eighth time. As the leading connector in the region, Qatar Airways is now the 14-time winner of the ‘Best Airline in the Middle East’ award. The airline has advanced its services across the Middle East this winter season, increasing its daily flights by 14 per cent.

Along with continuing to retain its 5-Star Airline Rating, Qatar Airways has received a global-first recognition of the ‘World’s Best Onboard Wi-Fi’ by Skytrax this year. The accolade recognises Qatar Airways’ Starlink connectivity rollout on over 150 widebody aircraft, connecting more than 25 million passengers to date with up to 340 daily Starlink-enabled flights. Globally, Qatar Airways remains the unprecedented nine-time winner of Skytrax ‘World’s Best Airline’ title.

This winter, Qatar Airways will fly to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport. The airport has been previously recognised as the ‘Best Airport in the Middle East’ for 11 consecutive years, as well as ‘World’s Best Airport Shopping’ for the third year in a row by Skytrax. Hamad International Airport has previously been named the ‘World’s Best Airport’ by Skytrax three out of the past six years.

Qatar Airways received the 2025 Platinum performance recognition by Cirium, the leading aviation analytics organisation, for its reliability and operational performance. The recognition is a testament to the airline’s unwavering commitment to providing seamless and proven operations as part of its award-winning passenger experience.

Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles, including the ISO 14001. As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.

For further information, visit qatarairways.com or the Qatar Airways mobile app.

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