Qatar Airways Launches One Year to Go Campaign, Reuniting Legends Ahead of FIFA World Cup 2026™

Campaign with hidden messages for fans to find and be the first to win a chance to attend the FIFA World Cup 2026™

Official Airline of the Journey rolls back the years with football icons Baggio and Romario, celebrating one year to go until “The Greatest Show on Earth”

DOHA, Qatar – The Official Airline of the FIFA World Cup 2026™ celebrates one year to go in a special video campaign that takes fans on a journey as the FIFA World Cup Winner’s Trophy is flown from Lusail, Qatar to New York featuring football icons Roberto Baggio and Romario.

The FIFA World Cup Qatar 2022™ concluded in legendary fashion, when Argentina triumphed over France at the Lusail Stadium on December 18 – Qatar’s Official National Day. In the campaign trailer, the FIFA World Cup Winner’s Trophy, and the legacy it represents, is handed over to Canada, Mexico and the United States – host nations of the FIFA World Cup 2026™.  The tournament will culminate at the New York New Jersey Stadium for the final.

The campaign features Qatar Airways cabin crew on a mission to transport the Winner’s Trophy to the United States and hand-deliver football’s most elite prize to Baggio and Romario, who famously contested the final in FIFA World Cup U.S.A 1994™. The campaign aims to capture the excitement and heritage of what’s considered to be one of the greatest tournaments in World Cup history.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Four years ago in Qatar, we embarked on a journey to unite the world through the power of football. Today we embark on the same journey, but with our sights now set on Canada, Mexico and the United States, in what promises to be a spectacular FIFA World Cup 2026™. From delivering all-inclusive travel packages, to curated fan experiences, we are on a mission to make dreams come true – utilising our global network to fly fans, officials and teams to this historical event.”

Qatar Airways Holidays is set to launch unparalleled travel packages for the FIFA World Cup 2026™ in Canada, Mexico and the United States. The much-anticipated tournament will have 48 teams competing during the biggest World Cup in history with more than 104 planned matches across all three countries and 16 host cities. The travel packages will include international flights, domestic flights, transfers to various cities, hotel accommodation in four- and five-stars hotels, airports and stadium transfers, and match tickets. The packages are the first chance for football lovers and sport enthusiasts around the world to secure their seat at the historic FIFA World Cup 2026™. To register interest and get notified about the launch of the packages, visit: qatarairways.com/fifa26

Three hidden World Cup messages are placed throughout the video – pinned on the airline’s Instagram platform for fans to find and comment. Those who follow the ‘@qatarairways’ account and identify them correctly, will be entered in a raffle to win a free Qatar Airways Holidays FIFA World Cup 2026™ travel package, and experience the thrill of “The World’s Greatest Show,” in person.

The partnership with FIFA began in 2017 and is part of Qatar Airways’ portfolio of high-profile global sports partnerships, including the likes of UEFA, Formula 1®, AFC, Paris-Saint Germain (PSG), FC Internazionale Milano, Tennis Legend – Novak Djokovic, The Royal Challengers Bangalore (RCB), MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), French Rugby Team – Section Paloise, The British and Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, motor racing, padel, squash, and tennis.

Arabic press release: LINK