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Qatar Airways and the Asian Football Confederation Announce Global Partnership

The partnership will run until 2029, with Qatar playing host to the AFC Asian Cup Qatar 2023TM and the AFC U23 Asian CupTM Qatar 2024


Qatar Airways offers unrivalled connectivity to over 170 destinations, enabling football fans from across Asia and the world to seamlessly travel to AFC competitions


Qatar Airways Holidays introduce exciting travel packages for global football fans to attend the AFC Asian Cup Qatar 2023TM


DOHA, Qatar - Qatar Airways Group and the Asian Football Confederation (AFC) have signed a global partnership set to transform the fan experience at Asian football competitions in the coming years.


The partnership will run from 2023 to 2029 in time for the AFC Asian Cup Qatar 2023TM, which kicks off on 12 January. The package of rights also includes other key competitions such as the AFC Asian Cup Saudi Arabia 2027TM, AFC Women’s Asian Cup 2026TM, AFC U23 Asian CupTM Qatar 2024, AFC Futsal Asian CupTM 2024, 2026 and 2028, as well as all AFC youth national team competitions during the period.


Qatar Airways’ sponsorship also includes all matches of the AFC Champions LeagueTM 2023/24 Knockout Stage and three eagerly-anticipated new AFC flagship club competitions which will take place from the 2024/25 season onwards: the AFC Champions League Elite, AFC Women’s Champions League and the AFC Champions League 2.


The airline's leisure division, Qatar Airways Holidays, is launching travel packages for global fans to attend the AFC Asian Cup Qatar 2023TM. With return flights, a choice of hotels, and match tickets, these packages are designed to bring passionate fans closer than ever to the action and transform the way that fans across the continent experience Asian football. Privilege Club members can collect Avios and Qpoints on these travel packages, with the option to book online using Cash + Avios. To book packages and guarantee a place at this exciting tournament, customers can visit the dedicated link:


Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways is excited to welcome the AFC to our robust sports sponsorship portfolio. This is a monumental occasion which marks our shared commitment to connecting people across borders and promoting competitive sportsmanship.”


He continued: “As the Best Airline in the Middle East, we look forward to welcoming fans from the region on our expansive network to experience Qatar’s unique sports offerings. We will work together with the AFC to help create thrilling moments of football excellence in the upcoming years, kicking off with the AFC Asian Cup Qatar 2023TM, which is due to be held next month in state-of-the-art venues across the country.”


AFC General Secretary, Datuk Seri Windsor John, said: “It is with great enthusiasm we welcome Qatar Airways on board as the AFC’s newest partner. This collaboration again underlines the ever-growing appeal of the AFC’s world-class competitions and embodies the AFC and Qatar Airways’ shared commitment to excellence and elevating the sports experience for fans worldwide.


“With Qatar Airways, we look forward to expanding our global footprint. This partnership not only connects fans across borders but also enhances the accessibility of our sports events on a truly international scale with seamless and convenient travel experiences.”


The partnership with the AFC highlights Qatar Airways Group’s commitment to its vision of connecting the world, as it continues to bring people together through the power of sport. The national carrier of the State of Qatar is the Official Airline of FIFA, Formula 1, Paris-Saint Germain (PSG), Internazionale Milano, The Royal Challengers Bangalore (RCB), CONCACAF, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, kitesurfing, motor racing, squash, and tennis.


Qatar secured a historic victory in the last edition of the AFC Asian Cup tournament in 2019. As the host nation of the AFC Asian Cup Qatar 2023TM, which will take place from 12 January to 10 February 2024, Qatar is set to welcome fans from across the continent. During this tournament, Qatar Airways Group’s B12 Beach Club, located in Doha’s vibrant West Bay area, will be the hotspot for international and local fans to watch screenings, experience live music, and an array of events throughout the tournament.


This partnership deal will be managed by Asia Football Group (AFG), the AFC’s commercial agency for 2023-2028.


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About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.


The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League™ is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.


About Asia Football Group

Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League™, AFC Cup™ as well as AFC youth and futsal competitions.


About Qatar Airways

A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, 'Best Airline in the Middle East', 'World's Best Business Class Lounge' and 'World's Best Business Class Lounge Dining' at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the 'World’s Best Airline' voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022). As leaders in industry innovation and digital adoption, Qatar Airways was recently voted the 'World’s Best Airline Website' by World Travel Tech Awards.

Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.

Qatar Airways currently flies to nearly 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.

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