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Qatar Airways Steps into the Metaverse with ‘QVerse’ Virtual Reality and World’s First MetaHuman Cabin Crew

The award-winning airline introduces ‘Sama’, the industry’s first-ever MetaHuman cabin crew – inviting website users on a virtual journey of discovery ahead of their next adventure

 

DOHA, Qatar – Qatar Airways today entered the metaverse by launching QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.

Users of the www.qatarairways.com/QVerse website can now virtually tour and navigate the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, including the award-winning Business Class - Qsuite, and the Economy Class cabin, by using their own Personal Electronic Devices (PEDs). The national carrier of the State of Qatar is also the first global airline to introduce a MetaHuman cabin crew offering a digital interactive customer experience.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services.”

He added: “Our status as the first airline to introduce a MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers. We are constantly looking forward to adopting and introducing novel technologies that enhance our passengers’ complete journey.”

The experience was developed using Epic Games’ Unreal Engine, the world’s most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans. Qatar Airways is the first global airline to introduce a MetaHuman cabin crew, featuring a digitally-created high-fidelity 3D human model named ‘Sama’ – whose name is of Arabic origin and translates to ‘sky’. ‘Sama’ offers an interactive customer experience through engagement with the user, taking them on a virtual journey of discovery, while presenting the unique features in both the Business and Economy Class cabins through a narrated script. 

A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ by the international air transport rating organisation, Skytrax, in addition to securing five additional awards, including World’s Best Business Class, World’s Best Business Class Airline Lounge, World’s Best Business Class Airline Seat, World’s Best Business Class Onboard Catering and Best Airline in the Middle East. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021). The airline’s hub, Hamad International Airport (HIA), was also recently recognised as the ‘Best Airport in the World 2021’, ranking at number one in the Skytrax World Airport Awards 2021.

Notes to Editors:

About Qatar Airways: 

A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ at the 2021 World Airline Awards, managed by the international air transport rating organisation, Skytrax. It was also named ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, ‘World’s Best Business Class Airline Seat’, ‘World’s Best Business Class Onboard Catering’ and ‘Best Airline in the Middle East’. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021).

Hamad International Airport (HIA), the airline’s home and hub, was recently announced as the ‘World’s Best Airport’ in the Skytrax 2021 World Airport Awards. HIA has been steadily rising in the ‘World's Best Airports’ rankings since the start of its operations in 2014.

Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.

Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights can stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA World Cup Qatar 2022TM, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.

Qatar Airways Cargo, the world’s leading international air cargo carrier is based in Doha, State of Qatar. It serves a global network of more than 60 freighter destinations and 140 passenger destinations utilising freighters, belly-hold passenger flights, passenger freighters and mini freighters. The airline’s freighter fleet includes two Boeing 747-8 freighters, two Boeing 747-4 freighters, 26 Boeing 777 freighters, one Airbus A330 freighter, one Airbus A310 freighter and one Boeing 777-300ER mini freighter. It also has an extensive road feeder service (RFS) network. 

Qatar Executive is the private jet charter division of Qatar Airways Group. Luxury jet services are available for worldwide charter on board the operator’s wholly-owned business jet fleet. Qatar Executive is the launch customer for Gulfstream’s G700, the world’s first commercial service operator of the Gulfstream G500 and largest commercial operator of the G650ER worldwide. Qatar Executive's service portfolio also includes aircraft management, maintenance and Fixed Based Operator services.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department

Tel: +974 4022 2200

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