Qatar Airways Steps into the Metaverse with ‘QVerse’ Virtual Reality and World’s First MetaHuman Cabin Crew
The award-winning airline introduces ‘Sama’, the industry’s first-ever MetaHuman cabin crew – inviting website users on a virtual journey of discovery ahead of their next adventure
DOHA, Qatar – Qatar Airways today entered the metaverse by launching QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.
Users of the www.qatarairways.com/QVerse website can now virtually tour and navigate the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, including the award-winning Business Class - Qsuite, and the Economy Class cabin, by using their own Personal Electronic Devices (PEDs). The national carrier of the State of Qatar is also the first global airline to introduce a MetaHuman cabin crew offering a digital interactive customer experience.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services.”
He added: “Our status as the first airline to introduce a MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers. We are constantly looking forward to adopting and introducing novel technologies that enhance our passengers’ complete journey.”
The experience was developed using Epic Games’ Unreal Engine, the world’s most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans. Qatar Airways is the first global airline to introduce a MetaHuman cabin crew, featuring a digitally-created high-fidelity 3D human model named ‘Sama’ – whose name is of Arabic origin and translates to ‘sky’. ‘Sama’ offers an interactive customer experience through engagement with the user, taking them on a virtual journey of discovery, while presenting the unique features in both the Business and Economy Class cabins through a narrated script.
A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ by the international air transport rating organisation, Skytrax, in addition to securing five additional awards, including World’s Best Business Class, World’s Best Business Class Airline Lounge, World’s Best Business Class Airline Seat, World’s Best Business Class Onboard Catering and Best Airline in the Middle East. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021). The airline’s hub, Hamad International Airport (HIA), was also recently recognised as the ‘Best Airport in the World 2021’, ranking at number one in the Skytrax World Airport Awards 2021.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World's Best Business Class’, ‘World's Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the 'World’s Best Airline Website' by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
Contact details
Related topics
Related news
Qatar Executive and Qatar Airways Privilege Club Announce First-of-Its-Kind Partnership
DOHA, Qatar – Qatar Executive and Qatar Airways Privilege Club are proud to announce a new partnership that will bring exclusive benefits to loyalty members.
Qatar Airways Creates World’s First Airline Commercial Where “You” Can Be the Star
Doha, Qatar – Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences fo...
Qatar Airways Introduces Caviar to Business Class, Further Elevating its Award-Winning Onboard Experience
Doha, Qatar – As the only airline in the world to have won the Skytrax World’s Best Business class 11 times, Qatar Airways announces further enhancement to its business class service with the intro...
Qatar Airways Signs an Expansion to Boeing 777-9 Aircraft Order at Farnborough International Airshow 2024
Farnborough, UK – On the second day of the Farnborough International Airshow 2024, the World’s Best Airline announced that its significant order of Boeing 777X aircraft has been expanded to include...
Qatar Airways Privilege Club Partners with Cardless to Launch its First Credit Cards in the USA
DOHA, Qatar – Qatar Airways Privilege Club, the loyalty programme of the award-winning airline Qatar Airways, announces its partnership with Cardless, Inc., a San Francisco-based leader in financia...