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Qatar Duty Free Launches the First Loro Piana Travel Retail Boutique in the Middle East at Hamad International Airport

The iconic Italian fashion brand and QDF celebrate the official opening of the boutique at Hamad International Airport

DOHA, Qatar – Qatar Duty Free (QDF) is delighted to announce the opening of the first Loro Piana airport boutique in the Middle East at the award-winning Hamad International Airport (HIA). Adding to an outstanding portfolio of luxury brands available for travellers shopping at QDF, the new boutique offers an impressive selection of ready-to-wear items and accessories crafted in Italy from the world’s finest and rarest raw materials.

The official opening of the Loro Piana boutique was celebrated at a ribbon cutting ceremony. The event was attended by VIP guests and officiated by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, Hamad International Airport Chief Operating Officer, Engr. Badr Al Meer and Qatar Duty Free Vice President Operations, Mr. Thabet Musleh. Ambassador of Italy to the State of Qatar, HE Mr. Alessandro Prunas, and Italian Embassy First Secretary, Mr. Filippo Perzolla, were welcomed as guest of honour.

Passengers travelling through the state-of-the-art HIA can visit the Loro Piana boutique to discover the unique savoir-faire of the Italian house and the story of its exceptional natural fibres. The new store provides a sophisticated atmosphere, reflecting the brand’s high-quality materials, manufacturing techniques, aesthetics, comfort and performing garments. Some of the bestselling pieces available at the boutique include the brand’s Pouch L19 bag, the Summer Walk, the Summer Charm and Open Walk shoes, which are highly popular worldwide and amongst the Qatari market.

The Loro Piana boutique at HIA also features its one-of-a-kind collection crafted from The Gift of Kings®, a rare and precious wool that was originally destined for the elite members of the royal families of France, Great Britain and the Netherlands. Customers are also welcome to shop for must-have winter holiday pieces, such as the brand’s Storm System® collection, which includes versatile, comfortable and weatherproof outerwear that are warm yet light and flexible, suitable for confronting any weather and climate with style.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “It is an honour to welcome this fine Italian fashion house to Hamad International Airport as its first airport boutique in the Middle East. Much like Qatar Airways, Loro Piana is a brand synonymous with exceptional quality and service and as such, I am confident that our partnership will be a very long and successful one.” 

Loro Piana CEO, Mr. Fabio d’Angelantonio, said: “We are thrilled to reinforce the presence of Loro Piana within the region with the addition of the Hamad International Airport store. This new opening, the first boutique in Qatar, is in fact a consequence of the brand’s growing attention towards the Middle East. Our Qatari customers are long-time, loyal and refined admirers of the brand: Loro Piana is delighted to finally open a store in this country.”

Hamad International Airport Chief Operating Officer, Engr. Badr Al Meer, said: “We are pleased to welcome the coveted Loro Piana to our luxury retail brand offerings at Hamad International Airport. As a diverse lifestyle destination of its own, HIA aspires to offer a unique and memorable travel experience for our passengers by integrating world-class retail offerings such as Loro Piana to our airport experience.”

Qatar Duty Free Vice President Operations, Mr. Thabet Musleh, said: “Qatar Duty Free is very proud to be the first airport retailer in the Middle East to launch the renowned Italian fashion house, Loro Piana. We are excited to offer all our shopping enthusiasts an exotic collection of fashion items from the world’s foremost cashmere brand. We are committed to continue expanding our extensive selection of high street brands and unique concepts available at Hamad International Airport in the coming years.”

Loro Piana is located in the heart of HIA in the airport’s ‘boulevard’ of luxury brands that is also home to Burberry, Hermes, Tiffany & Co, Gucci, Bulgari and Hublot. Loro Piana is conveniently accessible to all passengers in the duty free Plaza South en route to the departures gates.

Notes to Editors:

About Qatar Airways: 

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.

Hamad International Airport (HIA), the airline’s home and hub, was recently ranked “Third Best Airport in the World”, among 550 airports worldwide, by the SKYTRAX World Airport Awards 2020. Rising from fourth position in 2019 to third in 2020, HIA has been steadily rising in the ‘World's Best Airports’ rankings since the start of its operations in 2014. In addition, HIA was voted the ‘Best Airport in the Middle East’ for the sixth year in a row and ‘Best Staff Service in the Middle East’ for the fifth year in a row.

Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.

Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA World Cup Qatar 2022TM, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.

Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight in the belly-hold of passenger aircraft to an extensive global network. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters, 21 Boeing 777 freighters and four Airbus A330 freighters.

Qatar Executive is the private jet charter division of Qatar Airways Group. Luxury jet services are available for worldwide charter on board the operator’s wholly-owned business jet fleet. Qatar Executive is the launch customer for Gulfstream’s G700, the world’s first commercial service operator of the Gulfstream G500 and largest commercial operator of the G650ER worldwide. Qatar Executive's service portfolio also includes aircraft management, maintenance and Fixed Based Operator services.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department

Tel: +974 4022 2200

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