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Qatar Airways Cargo Reveals New Brand Video at Air Cargo China 2018 in Shanghai

Embracing its new tagline “Moved by People,” the cargo carrier positions itself as its global customers’ carrier of choice

The cargo carrier’s new exhibition stand equipped to welcome hundreds of visitors


DOHA, Qatar – Qatar Airways Cargo launched its new brand video at its exhibition stand today at one of the leading air cargo events, Air Cargo China, taking place at the Shanghai New International Expo Centre from 16 to 18 May 2018.

The cargo carrier’s new brand campaign, launched recently through a series of print advertisements, positions itself as a premium air cargo provider and reaffirms its commitment to air freight and customer service excellence. The premiere of the cargo carrier’s new brand video to the press and guests during the opening of its exhibition stand at the tradeshow was an impressive highlight. The 90-second video brings Qatar Airways Cargo’s strongest attribute, its human touch, to the forefront of the new campaign and emphasises its commitment to deliver on promises, and the care and reliability shown by its global team of dedicated employees.

Qatar Airways Chief Officer Cargo, Mr. Guillaume Halleux who delivered a welcome speech at the tradeshow, said: “We are glad to once again participate in Air Cargo China, a leading logistics event in Asia and globally that attracts a large audience and generates numerous business opportunities. It is a great honour to launch the first brand video in Qatar Airways Cargo’s history at this prestigious biennial industry event.

“Our rapid growth and success is evident and would not have been possible without the passion and uncompromising commitment and support of our faithful staff and customers. This new campaign and video clearly project the essence of Qatar Airways Cargo’s brand slogan “Moved by People”, believing that we do much more than transport cargo. To our customers, delivering reliable solutions and services is our promise, and we continue our growth toward becoming the world’s number one air cargo provider in value, scale, reliability and client preference.”

“We are pleased to bring not only our latest brand campaign, but also the experience of our renowned hospitality to Air Cargo China in Shanghai. Asia is a rising superpower and a key growth region for us. Our investment and presence at this industry event is a strong signal of our intent for the continued expansion of our footprint across China and Asia.”

Following the launch, Qatar Airways Cargo’s new brand video will be promoted on the carrier's social media channels and website, qrcargo.com.

Mr. Guillaume Halleux, together with esteemed VIPs: Mr. Stefan Bilger, Parliamentary State Secretary in the Ministry of Transport and Digital Infrastructure of Germany; Mr. Martin Gunthner, Senator for Economic Affairs, Labour and Ports of the federal state of Bremen; and Mr. Thomas Webel, Minister of Regional Development and Transport of Saxony Anhalt, celebrated the new facelift of Qatar Airways Cargo’s 112 square metre exhibition stand with a ribbon cutting ceremony. The ceremony took place in the presence of a large gathering of guests including members of the media, which was followed by a musical performance that drew many more visitors to the stand.

The Qatar Airways Cargo stand (number 207), located in Hall N1, showcases a modern design and luxurious ambience, in keeping with the cargo carrier’s position as a progressive, world-class industry leader within the air freight sector. The stand is brilliantly designed to feature spacious and luxuriously appointed meeting rooms and hospitality lounges. Embellished with a signature Arabic motif, privacy screens located in the open spaces reflect the cargo carrier’s cultural heritage amidst a contemporary theme.

As a leader in the air transportation of pharmaceutical and perishables, Qatar Airways Cargo will also participate in the Air Cargo China forum on 18 May, sharing its expertise in collaboration, technology and innovation in the air freight of temperature-controlled specialised products. The cargo carrier has made continuous investment to enhance all its air freight products and services.

Qatar Airways Cargo will receive the delivery of two Boeing 777 freighters in the next two quarters, taking its total freighter fleet to 25 aircraft in 2018. Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, also recently signed a letter of intent to purchase five Boeing 777 freighters to bolster its cargo division’s rapid fleet expansion.

Notes to Editors:

About Qatar Airways

Qatar Airways, the national carrier of the State of Qatar, is celebrating more than 20 years of Going Places Together with travellers across its more than 150 business and leisure destinations. The world’s fastest-growing airline will add a number of exciting new destinations to its growing network in 2018, including Thessaloniki, Greece; Cardiff, UK and many more, flying passengers on board its modern fleet of more than 200 aircraft. 

A multiple award-winning airline, Qatar Airways was named ‘Airline of the Year’ by the 2017 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘World’s Best Business Class,’ ‘Best Airline in the Middle East,’ and ‘World’s Best First Class Airline Lounge.’

Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2018 and 2022 World Cups, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.

Qatar Airways Cargo, the world’s third largest international cargo carrier, serves more than 60 exclusive freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 150 key business and leisure destinations globally with more than 200 aircraft. The Qatar Airways Cargo fleet includes eight Airbus A330 freighters, 13 Boeing 777 freighters and two Boeing 747-8 freighters.


For further information, please contact:

Qatar Airways Group, Corporate Communications Department

Tel: +974 4022 2200

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