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QATAR DUTY FREE OPENS LUXURY BRITISH PERFUME BOUTIQUE AT HAMAD INTERNATIONAL AIRPORT

Penhaligon’s boutique adds to Qatar Duty Free’s expanding retail offering for passengers travelling through Hamad International Airport 

Boutique marks the brand’s first ever store in Qatar, located in the Middle-East’s only five-star airport

DOHA, Qatar – Qatar Duty Free (QDF) has brought a taste of Britain to Hamad International Airport (HIA) this month, with the opening of its artisanal perfume boutique, Penhaligon’s. Travellers searching for an iconic fragrance will be spoilt for choice with Penhaligon's exquisite perfume collections at HIA, the brand’s first boutique ever opened in Qatar.

The brand, which was founded in London in 1870, is perhaps best known for its signature ‘profiling’ service. Developed exclusively by Penhaligon’s, this complimentary service offers customers an expert foray into the world of fine perfumery, tapping into their personal preferences and guiding customers in selecting a fragrance that is best suited for them.

The boutique will showcase a selection of Penhaligons’ most sought after products, including its latest fragrance collection Portraits and its Trade Routes fragrance collection, among other top selling Penhaligon’s fragrances and must-have items.  

Qatar Duty Free Senior Vice President, Mr. Luis Gasset said: “We are delighted with the opening of this much-anticipated store and iconic British brand at Hamad International Airport. We have brought Penhaligon’s all the way from London to our state-of-the-art, five-star airport, giving passengers the ability to experience the unique aromas of these remarkable fragrances. The boutique not only celebrates the diverse and unique heritage of Britain, but also shows our continuous efforts in ensuring that passengers are given a luxurious shopping experience whenever they visit Qatar Duty Free.”

With approximately 15 square meters of retail space and designed by renowned British architects Al-Jawad Pike, the Penhaligon’s boutique at HIA combines elements of the brand’s rich heritage with a sleek and contemporary twist. The store is fully bespoke, with all fixtures intricately hand-crafted, including illuminated floor to ceiling shelving and a signature Georgian-inspired geometric patterned floor, comprised of three different types of stone.

As part of Penhaligons’ profiling service, each store features a custom profiling table – a feature in each of the brand’s flagship boutiques – evoking the design of the iconic Olympic cauldron created for the 2012 London Olympic Games, which features 36 brass spires representing the flames that illuminated the cauldron. Every fragrance created by Penhaligon’s is displayed on this table, inviting guests to discover their favourite scent. For customers with time constraints, the service is also available through a guided touch screen service in store.

The opening of Penhaligon’s at HIA follows the successful entry of the Penhaligon’s brand into travel retailers across the globe, including London Heathrow, Dubai International Airport, Paris Charles-de-Gaulle, Rome Fiumicino and Nice Côte d'Azur Airport, in addition to Korean downtown duty free stores.

QDF is a leading duty free operator in the Middle East, offering its customers an extensive range of international brands and exclusive luxury boutiques including leading luxury brands Moncler, Bally, Burberry, Coach, Hermès, Hugo Boss, Rolex, Bulgari and Harrods, all catering to discerning passengers’ desires.

for Images : https://www.flickr.com/photos/qatarairways/albums/72157684610128521

Notes to Editors:

 

About Qatar Airways

Qatar Airways, the national carrier of the State of Qatar, is celebrating 20 years of Going Places Together with travellers across its more than 150 business and leisure destinations. The world’s fast growing airline will add a number of exciting new destinations to its growing network in 2017/18, including Dublin, Nice, Skopje, Sarajevo and many more, flying passengers on board its modern fleet of 200 aircraft. 

A multiple award-winning airline, Qatar Airways was recently named Airline of the Year by the 2017 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named World’s Best Business Class, Best Airline in the Middle East, and World’s Best First Class Airline Lounge.

Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2018 and 2022 World Cups, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.

Qatar Airways Cargo, the world’s third largest international cargo carrier, serves 60 exclusive freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 150 key business and leisure destinations globally with 200 aircraft. The Qatar Airways Cargo fleet includes eight Airbus A330 freighters, 12 Boeing 777 freighters and one Boeing 747 freighter.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department

Tel: +974 4022 2200

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