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QATAR AIRWAYS AND CNN INTERNATIONAL COMMERCIAL ANNOUNCE SECOND SEASON OF IN 24 HOURS SPONSORSHIP

QATAR AIRWAYS AND CNN INTERNATIONAL COMMERCIAL ANNOUNCE SECOND SEASON OF IN 24 HOURS SPONSORSHIP

DOHA, Qatar Qatar Airways and CNN International Commercial are partnering for a second season of the widely popular travel show, In 24 Hours, which offers viewers an exhilarating visual tour of the world.


Hosted by Australian presenter James Williams, the new series premiering tonight in most media markets, takes viewers on a journey of some of the world’s most vibrant cities, presenting a blend of luxury and adventure experiences that are unique to each city. Tailored to the discerning traveller, In 24 Hours is designed to deliver practical advice to travellers allowing them to fully maximise their time when they touch down in some of the world's most exciting destinations.


Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “I’m pleased to extend our partnership with CNN to support a second season of In 24 Hours, providing our travellers with a unique insight to help inspire their journeys and ignite their sense of adventure and exploration.


“With more than 150 destinations across the Qatar Airways network, we are deeply committed to going places together with our travellers and creating memorable experiences. In 24 Hours provides a platform to empower our passengers to get the most out of their leisure and business time.


“From the ground to the air, we aim to provide the very best travel experience for our passengers and In 24 Hours complements our ambition to create lasting memories for those who travel with us.” 


The airline’s support of the second season of In 24 Hours is a continuation of a strong partnership between Qatar Airways and CNN International that has developed over recent years.


CNN International Commercial President, Mr Rani R. Raad, said: “The true sign of a successful partnership is longevity. We are delighted to extend Qatar Airways’ multi-platform sponsorship of In 24 Hours to a second series and continue to build a partnership that has seen Qatar Airways reach engaged, global audiences through CNN since 2003. This is the very epitome of a smart brand solution – compelling content, a relevant brand partner and a linear and digital platform that reaches more affluent audiences than any other.”


Qatar Airways Senior Vice President of Marketing and Corporate Communication Ms. Salam Al Shawa, said: “The partnership between Qatar Airways and CNN International has evolved through strong brand synergy. Providing interesting, quality content that benefits our consumers is a key component to our marketing strategy and our relationship with CNN does exactly that. This city-guide series allows us to communicate directly with our most curious and passionate customers.”


This season’s programme highlights some of the most exciting places across the Qatar Airway’s network of 150 destinations, including Los Angeles, London and Shanghai, along with a host of other cities to be announced.


Each episode of In 24 Hours spans an experience in the morning, afternoon and evening, as well as a celebrity’s take on the city. Last season Williams took viewers through New York, Hong Kong, Sydney and Milan.


A new episode of In 24 Hours will be broadcast each month on CNN International. The same episode will feature a further seven times that month across their 24/7 programme as well as being available on board through Qatar Airways’ award winning inflight entertainment, Oryx One.


Join the conversation on Twitter with #CNNTravel.


Notes to Editors:


For images please visit https://www.flickr.com/photos/qatarairways/albums/72157672453324562


About Qatar Airways:


Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 19th year of operations, Qatar Airways has a modern fleet of 190 aircraft flying to more than 150 key business and leisure destinations across six continents.


A multiple award-winning airline, Qatar Airways was awarded World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax.


Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.


Oryx One, Qatar Airways’ inflight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.


Qatar Airways is one of the world’s leaders in sponsoring global sporting events, including the strategic team sponsorships of FC Barcelona and Al-Ahli Saudi Arabia FC. Qatar Airways’ strategy reflects the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.


Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 190 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, 10 Boeing 777 freighters and two Boeing 747 freighters.


For further information contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200, Fax: +974 40225350
E-mail: qrmedia@qatarairways.com.qa
Visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages


About CNN International


CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 425 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has a US presence which includes CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. Over the years CNN has won multiple prestigious awards around the world for its journalism. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner, a Time Warner company.


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