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QATAR DUTY FREE AND DIOR UNVEIL IMMERSIVE EXPERIENCE WITH ROSE CASCADE EXHIBIT

DOHA, Qatar – The sun-drenched beauty of the South of France has been recreated in Doha by Qatar Duty Free and Dior with the unveiling of an exquisite wall of beautiful pink roses at Hamad International Airport (HIA). The 180 square metre animated Dior Les Parfums installation, inspired by the Rose de Mai the signature bouquet of Dior’s new fragrance La Colle Noire  will wow visitors with a full sensory experience throughout July until September.


Visitors to Qatar Duty Free will discover Dior’s world of fragrances and be ‘transported’ from HIA in Doha to the French Riviera, via a series of multi-sensory experiences, including a perfumed flower garden, and live violin music as travellers  explore Dior’s flower garden in the Château de La Colle Noire.


A visit to the Dior garden will be completed with a scented rose gift, a special keepsake that embodies the beauty and delicacy of the new fragrance.


Qatar Duty Free is also gifting free perfume personalisation to all customers who purchase one of Dior’s exclusive La Collection Privée range from the stand, with the opportunity to have the perfume bottle engraved with a name or message, the perfect touch for any occasion.


Senior Vice President Qatar Duty Free, Mr. Luis Gasset said: “Shopping at Qatar Duty Free is truly an extraordinary experience for our customers. Our range of luxury brands and exclusive offers are complemented by excellent customer service and incredible experiences that make a visit to Qatar Duty Free in HIA an unforgettable part of the journey.


“This exclusive Dior promotion, the latest brand collaboration for Qatar Duty Free, is part of our ongoing strategy to customise and tailor our offers for our customers who have the opportunity to choose from one of the biggest collections of beauty brands, fragrances and cosmetics, in any airport in the world.”


An art work in pink roses, soft floral designs and summer shades, visitors to the Dior podium can pose at the bespoke Dior Instagram frame to snap a few selfies with the wall of roses providing unique scenery.


Commercial Director Travel Retail at Dior, Mr. Frank Dagher Hayeck said: “After the great success of the first edition held in 2015 at HIA, we are glad to present our brand new ‘Dior Les Parfums’ Pop Up 2016 in collaboration with Qatar Duty Free. This year, we will go even further with this partnership, proposing to all the travellers passing through HIA from July to September a unique customer experience while exploring our exclusive podium and all of its numerous treasures: its hundreds of Grasse roses rising up to five metres high, La Colle Noire famous Christian Dior house, a true ‘quete d’essence’ with Francois Demachy and many more while getting unique Dior personalised gifts for themselves or their loved ones.” 


For images please visit: https://www.flickr.com/photos/qatarairways/albums/72157670384399265


About Qatar Duty Free:


Qatar Duty Free (QDF) operates the retail experience at Hamad International Airport (HIA) in addition to an outlet at Doha Port. The innovative, award-winning duty free operator has enjoyed consistent double-digit growth year-on-year and is now the second largest duty free operator in the Middle East.


QDF scored a hat trick at the Duty Free News International Global Awards in 2015, receiving three prestigious awards: Global Travel Retailer of the Year (for the third consecutive year); Airport Travel Retailer of the Year; and Best New Shop Opening for its Marmalade Market concept. QDF also collected the Best New Store prize for its Samsung Experience space at HIA in the DFNI 2015 Product Awards. The travel retailer was also awarded Best New Fashion and Accessories Promotion for the live QDF Giorgio Armani autumn/winter 2015/2016 catwalk showcase.


QDF is the proud sponsor of Qatar ExxonMobil Men’s Open, Commercial Bank Qatar Masters Golf Championship, Qatar Total Open women’s tennis tournament and Doha Rugby 1st XV.


At Hamad International Airport, Qatar Duty Free offers 40,000 square metres of combined retail, food and beverage facilities, establishing the retailer as a premier shopping and dining destination. With more than 70 retail outlets offering an unprecedented selection of designer labels, fashion, electronics, gourmet foods and much more, QDF at Hamad International Airport caters to all tastes and needs. In addition, more than 30 cafes and restaurants offer a sumptuous selection of global and local cuisine.


For further information contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200, Fax: +974 4022 5350


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