DOHA, Qatar – Qatar Airways has signed an exclusive three-year partnership with premium purveyors BRIC'S and Castello Monte Vibiano Vecchio to elevate the airline’s premium cabin experience.
BRIC'S, the Italian maker of stylish travel bags, has created a bespoke premium amenity bag inspired by their world-famous Bellagio series. The First Class amenity kit will come in four colours: black, grey, burgundy and white, with full grain leather inserts paired with a high-tech shell designed with contrasting stitching accents, with Tuscan leather trim.
The BRIC'S Business Class amenity kit is inspired by the Sintesis line of trolley bags, is an asymmetrical shape, also in four colours: black, grey, burgundy and white, featuring innovative lightweight materials that provide functionality with style.
Qatar Airways has partnered with BRIC'S in an exclusive three-year term to provide its premium travellers with the finest keepsake amenity kits. The amenity kits also exclusively feature products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, hydrating facial mist and City Cream anti-ageing moisturiser in Business Class, with the added Night recovery cream for First Class kits.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways curates the finest travelling experience of any airline, by focusing on the entire passenger experience. No detail is too small to go unnoticed, which is why we have sought out the finest producers in the world to create an amenity package that adds value to the journey. We do not rest on our award-winning premium laurels, but rather continually evolve in order to meet and exceed our customers’ expectations. In early 2017, we will introduce an historic and revolutionary Business Class experience that no other airline can offer, and our premium amenity kit redesign featuring some of the world’s leading luxury products is a preview to our refreshed approach.”
Qatar Airways Senior Vice President of Customer Experience, Mr. Rossen Dimitrov, said: “We choose to partner with these brands because they represent quality, with a true understanding of how their products elevate the experience for every customer. We choose to work with the best in order to complement the personalised on-board service our passengers should expect on every Qatar Airways flight. We have been consistently recognised for our best-in-class product and service, and we will continue to seek ways to always improve and stay a leader in the minds of our customers.”
Attilio Briccola, BRIC’S Chief Executive Officer, said: “We consider Qatar Airways as the best airline to partner on the amenity kit project. Our motto is Made in BRIC’S, where fashion meets function and elegance meets innovation: in our company, we consider the quality of our products the main and most important topic, that helps us to retain our loyal consumers. We are honored to share our values with Qatar Airways, such a premium and prestigious airline and to be part of their great passenger travel experience."
Lorenzo Fasola Bologna, CEO of Castello Monte Vibiano, the first certified carbon neutral olive oil farm in the world, stated: "Qatar Airways always offers top-end brands, products and services to its customers. We are proud to offer our line of unique skin care products exclusively to Qatar Airways First Class and Business Class customers. Our cosmetics are the result of years of detailed research in the extraction of polyphenols, nature's most powerful anti-aging antioxidants, coming from the world-class, award-winning Castello Monte Vibiano olives. We are delighted, as a partner, that Qatar Airways premium customers can enjoy the benefits of our cosmetics in-flight and long after the flight has landed."
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About Qatar Airways
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 19th year of operations, Qatar Airways has a modern fleet of 192 aircraft flying to more than 150 key business and leisure destinations across six continents.
A multiple award-winning airline, Qatar Airways was awarded World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax.
Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.
Oryx One, Qatar Airways’ inflight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways is one of the world’s leaders in sponsoring global sporting events, including the strategic team sponsorships of FC Barcelona and Al-Ahli Saudi Arabia FC. Qatar Airways’ strategy reflects the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.
Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 192 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, 11 Boeing 777 freighters and one Boeing 747 freighters.
For further information contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200, Fax: +974 40225350
Visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
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