DOHA, Qatar – Qatar Airways successfully launched its new global brand campaign and tagline – Going Places Together – at a press conference in New York yesterday. The unveiling of the new campaign was well received by the international media and VIP guests who attended.
The press conference was hosted by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, who said, “This campaign is all about the coming of age for this airline – taking a life of its own with a future that blossoms into a treasure each and every day. It’s about going places – literally and figuratively. We value each journey we take with our guests on board, and the overall experience of going places together.”
Drawing together a series of interconnected themes, the re-brand is a fresh and even more emotionally engaging direction for the airline, which has developed its messaging strategy to reflect its evolution as a brand and its global role as a leader in the airline industry.
One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really going places and wants nothing more than to inspire its passengers to do the same.
At the heart of the campaign is the concept of the airline connecting people both physically and emotionally with any of the 153 places on its global network on board one of its 173 state-of-the-art aircraft. The theme of connectivity extends to the warm welcome every passenger receives when they board a Qatar Airways flight from the friendly and helpful cabin crew who are hand-picked for their natural ability to make personal connections with every passenger they meet.
The new campaign, which debuted in Qatar’s newspapers, television and out-of-home on Tuesday, will now roll out across global media channels including platforms such as the New York Times, CNN, Financial Times and Times Square billboards.The campaign celebrations began in New York on Tuesday when Qatar Airways became the first commercial airline to land an Airbus A350 in the United States. Qatar Airways was the global launch carrier of the A350 and is the first to fly the aircraft to three continents; the airline’s fleet of seven A350s currently flies twice a day to Frankfurt, double daily to Munich and three times a day to Singapore from Doha.
An eighth A350 will join the fleet before the end of the year and is scheduled to fly daily to Philadelphia from January 1, 2016. As further A350s join the fleet throughout 2016 passengers will have the opportunity to experience this new-generation aircraft on flights to Boston launching on March 16, and the new second daily flight to New York from April 1 and Adelaide, Australia from May 2.
About Qatar Airways:
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 18th year of operations, Qatar Airways has a modern fleet of 173 aircraft flying to 153 key business and leisure destinations across six continents. Qatar Airways won Airline of the Year, Best Business Class Airline Seat and Best Airline in the Middle East at the 2015 Skytrax Awards. This is the third time the airline won the accolade of Airline of the Year.
Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.
This year, Qatar Airways launched Oryx One, an enhanced interface for its inflight entertainment system, increasing the number of movies and TV shows on board from 950 to up to 2,000. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the five-star airline’s on-board Wifi and GSM service.
Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 45 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 173 aircraft. The Qatar Airways Cargo fleet now includes six Airbus 330, eight Boeing 777 freighters and one Boeing 747 freighter.
For more information, visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages