DOHA, Qatar – Qatar Airways today launched its new global brand campaign and tagline – Going Places Together – at a press conference in New York, USA. This is a new and fresh direction for the airline, which has developed a messaging strategy to reflect its evolution as a brand and its role as a leader in the airline industry.
The Going Places Together campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and encourages passengers to take journeys that will help them achieve their dreams and ambitions.
“Today’s brand launch highlights a new era in our airline’s journey,” said Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker. “Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions. We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.”
One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really going places and wants nothing more than to inspire its passengers to do the same.
Salam Al Shawa, Qatar Airways Senior Vice President of Marketing and Corporate Communications added, “Our new Going Places Together campaign captures the essence of our brand, which is all about inclusiveness and bringing people together for a better future. It also reflects our aims for the future, the ambition we have for our airline is the same ambition our passengers have for their own lives. We intend to achieve great things, and we want to be part of your journey as well.”
At the heart of the campaign is the concept of the airline connecting people both physically and emotionally with any of the 153 places on its global network on board one of its 173 state-of-the-art aircraft. The theme of connectivity extends to the warm welcome every passenger receives when they board a Qatar Airways flight from the friendly and helpful cabin crew who are hand-picked for their natural ability to make personal connections with every passenger they meet.
The new campaign debuted in Doha yesterday with print adverts appearing in the airline’s home country newspapers, a sneak peek on its Arabic social media channels, and new brand outdoor advertising on its headquarters building. During the press conference in New York, the airline revealed the new Going Places Together television and print campaigns, which were very well received by the international media invited to the exclusive event. The new ads went live after the reveal, appearing on platforms such Times Square Billboards, New York Times, Financial Times, CNN, Qatar TV, Gulf Times and more.
To view the new television commercial please click here: https://youtu.be/vL6v9lLf1_c
About Qatar Airways:
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 18th year of operations, Qatar Airways has a modern fleet of 173 aircraft flying to 153 key business and leisure destinations across six continents. Qatar Airways won Airline of the Year, Best Business Class Airline Seat and Best Airline in the Middle East at the 2015 Skytrax Awards. This is the third time the airline won the accolade of Airline of the Year.
Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.
This year, Qatar Airways launched Oryx One, an enhanced interface for its inflight entertainment system, increasing the number of movies and TV shows on board from 950 to up to 2,000. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the five-star airline’s on-board Wifi and GSM service.
Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 40 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 173 aircraft. The Qatar Airways Cargo fleet now includes six Airbus 330, eight Boeing 777 freighters and one Boeing 747 freighter.
For more information, visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages