DOHA, Qatar – Qatar Airways has unveiled a fun and football-fueled safety video to engage and entertain passengers as they travel with the airline. A break from industry norms, this fresh and unique take on the traditional safety video aims to engage customers whilst communicating essential information. The unique 4 minute video stars 6 of FC Barcelona’s La Liga players – Messi, Suarez, Neymar, Pique, Rakitic and Mascherano – alongside fans and Qatar Airways crew as they demonstrate important safety information to passengers.
Scenes from the new video show the players bringing important safety messages to life in a uniquely FC Barcelona way, including Suarez taking to the pitch in a life vest, Pique causing a stir as he arrives and also demonstrates the ‘brace position’. Filmed mainly at Camp Nou Stadium, the home of FC Barcelona, the video features many familiar sights for fans such as the pitch, the stands, the changing rooms and even the team bus.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “Qatar Airways is renowned for being an award-winning and ambitious airline consistently delivering a superior experience for our passengers. But we are also a young company and as such we understand the need to stay fresh, relevant, and to have fun. With people travelling more frequently we saw a need to reinvigorate the safety video moment and by inviting our partners at FC Barcelona to join us we have something truly unique and attention-grabbing. I believe that having FC Barcelona global superstars as our safety ambassadors reinforces our commitment to operational excellence.”
Salam Al Shawa, Qatar Airways Senior Vice President of Marketing and Corporate Communications added, “This new safety video gives us an opportunity to show another side to our brand personality, a fun and humorous side. We took into account our passengers’ experience with standard safety videos, how important it is to be informed, and so we designed the video to be engaging as well as informative. By leveraging our strategic partnership with FC Barcelona and taking our passengers to the Camp Nou Stadium, we’ve brought to life our brand promise of ‘Going Places Together’ while enhancing our passengers’ on-board experience.”
The addition of global sports personalities, the unexpected environment of the football pitch and the entertaining style of the video have all been carefully considered to create a moment that captures the attention of passengers and conveys the important content within.
Today’s announcement adds another facet to the official sponsor relationship between FC Barcelona and the airline but it is not the first time the FCB players have taken to the big screen for Qatar Airways. Previously they could be seen in the FCB and Qatar Airways videos from 2015 and 2014. The new safety video is expected to further strengthen brand awareness by not only engaging with the passengers that travel with Qatar Airways but also, within the FCB global fan base that exceeds 80 million people on Facebook alone.
The new video will be shown on Qatar Airways state-of-the-art in-flight entertainment system, airing on aircraft from December 2015. The timely launch date ensures that passengers going places during the busy holiday season will get to enjoy the FCB Team as they take-off. If you’re not travelling in the near future the video can also be viewed here https://youtu.be/WS2CQQfQzEM
FC Barcelona players also star in the airline’s new Wi-Fi video, available online at https://www.youtube.com/watch?v=cqT5cApJFK4&feature=youtu.be. Qatar Airways offers passengers on connected flights special package deals for getting online while in the air.
The new videos tops off an supremely successful year for the airline with significant growth in both frequency and capacity on a number of routes in the airline’s global network in the Middle East, Europe, Africa, Asia-Pacific and the Americas.
During 2015, Qatar Airways has extended its route network to 154 destinations including flights to Amsterdam (The Netherlands), Zanzibar (Tanzania), Nagpur (India) and Durban (South Africa). In the next few months the airline is further expanding its network to Los Angeles (USA), Atlanta (USA), Boston (USA), Sydney (Australia), Adelaide (Australia) and Ras Al Khaimah (UAE).
About Qatar Airways:
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 18th year of operations, Qatar Airways has a modern fleet of 173 aircraft flying to 154 key business and leisure destinations across six continents. Qatar Airways won Airline of the Year, Best Business Class Airline Seat and Best Airline in the Middle East at the 2015 Skytrax Awards. This is the third time the airline won the accolade of Airline of the Year.
Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.
This year, Qatar Airways launched Oryx One, an enhanced interface for its inflight entertainment system, increasing the number of movies and TV shows on board from 950 to up to 2,000. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the five-star airline’s on-board Wi-Fi and GSM service.
Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 40 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 173 aircraft. The Qatar Airways Cargo fleet now includes six Airbus 330, eight Boeing 777 freighters and one Boeing 747 freighter.
For more information, visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages
Qatar Airways Group, Corporate Communications Department
Tel: +974 40222072, Fax: +974 40225350