BARCELONA, Spain – Qatar Airways has renewed the branding that covers FC Barcelona's stadium, Camp Nou. The new image, which is based on the concept of ‘a team that unites the world’ – first introduced in the popular TV spot created to support the partnership – shows a design which incorporates FC Barcelona players, Qatar Airways cabin crew and an aircraft from the Qatar Airways fleet.
Javier Mascherano, Jordi Alba, Neymar Jr., Leo Messi, Gerard Piqué and Andrés Iniesta are the representatives of the club that appear in the new façade welcoming FC Barcelona fans every time they go to the stadium to support their team.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Mrs. Salam Al Shawa, said: “Over the past 18 months we have enjoyed a very successful relationship with FCB and we are delighted to unveil the new branding at Camp Nou.
“As a football team adored by fans all around the world, FCB reflects the airline’s core values and we look forward to continuing to build on this great partnership.”
In addition to the new branding of the stadium, Qatar Airways also unveiled earlier this year the FC Barcelona custom-designed Boeing 777. The B777 featuring the club’s livery is flying to a number of destinations throughout the airline’s global network, including Bangkok, Singapore and Mumbai.
Qatar Airways joined a strategic three-year partnership with FC Barcelona in July 2013, that has seen the airline develop different actions together with the club that go beyond having the name of the carrier on the team jerseys.
In the year since the partnership has been in effect, the airline has launched a hugely successful partnership campaign including the Land of FCB, a TV commercial that has garnered more than eight million views from fans all over the world, officially sponsored the FC Barcelona Asia Tour, and introduced unique tour and match packages for fans looking to visit Barcelona through Qatar Airways Holidays.
The airline also recently launched the social media contest Join The Club to celebrate the first anniversary of the partnership, giving the chance to millions of fans to win exciting prizes, including Qatar Airways flights to attend an FCB match. Qatar Airways is also developing active strategies to promote Barcelona in Asia by working closely with FC Barcelona.
The airline currently operates 10 weekly non-stop flights from Barcelona to Doha, increasing to a double daily service from February 16, 2015, with great connections to points across the Middle East, Asia Pacific and Africa.
Qatar Airways has seen rapid growth in just 17 years of operation, to the point where today it is flying a modern fleet of 142 aircraft to more than 140 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.
Notes to Editors
Qatar Airways celebrated its one year anniversary in October 2014, of joining the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2014 by Skytrax for the second year running this year. Qatar Airways was the first Gulf carrier to join this global airline alliance, enabling its passengers to benefit from almost 1,000 airports in more than 150 countries, with 14,250 daily departures.
Award-winning carrier Qatar Airways was presented with three honours at the annual Skytrax 2014 World Airline Awards held during the Farnborough Air Show in the UK. The airline was awarded World’s Best Business Class for the second year consecutively, World’s Best Business Class Airline Lounge for the second year consecutively and, Best Airline in the Middle East for the eighth time.
At the Farnborough Air Show, the airline placed an order for 100 Boeing 777X aircraft, taking Qatar Airways’ orders to more than 340 aircraft with a value of US $70 billion. For more information, visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages