DOHA, Qatar – Qatar Airways has exceeded the two million Facebook fan milestone and is now in fourth position for most “Liked” airline across the industry according to analytics firm, Socialbakers.
Launching on Facebook in April 2011, Qatar Airways has achieved remarkable fan growth, especially in the past year, due to a wide variety of promotions including fan engagement, exclusive airfares, and the airline’s sponsorship of the world’s most popular football club, FC Barcelona.
Qatar Airways Fan Growth has exceeded 166% in six months and over 500% in 12 months.
Qatar Airways’ growth on Facebook has been a bi-product of its broad content initiatives, where its aim has been to bring unique glimpses into the airline’s expansion, operations, sponsorships, employees and culture.
Additionally, the airline has launched exclusive Facebook Fan Fares, enabling its fans to avail discounts on air travel. Contests have also played a significant role in building the airline’s popularity on the social web. During the year, the airline has launched popular promotions such as: “To Maldives, With Love,” “Be a VIP at the FC Barcelona Asia Tour,” and most recently “Where’s the Panda?”
The airline has architected a strong social media presence across the social media landscape, using 14 outlets as a means of building relationships with its expanding customer base. As a result, it has gained tremendous insights into the attitudes and opinions of its customers toward the Qatar Airways brand and received many great stories & product suggestions from its large fan base.
The airline has a social media presence on the following sites:
Qatar Airways has seen rapid growth in just 16 years of operations, currently flying a modern fleet of 129 aircraft to 131 key business and leisure destinations worldwide.
Qatar Airways has so far launched eight destinations this year – Gassim (Saudi Arabia), Najaf (Iraq), Phnom Penh (Cambodia), Chicago (USA), Salalah (Oman) and Sulaymaniyah (Iraq), Chengdu, China (September 3), and Addis Ababa, Ethiopia (September 18).
Over the next few weeks and months, the network will expand with the addition of further destinations Taif, Saudi Arabia (2 October), Clark International Airport, Philippines (October 27) and Philadelphia, USA (2 April 2014).
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Notes to Editors:
Qatar Airways was presented with three honours at the annual Skytrax 2013 World Airline Awards held during the Paris Air Show at Le Bourget, France in June. The airline was awarded World’s Best Business Class, World’s Best Business Class Lounge and, for the second consecutive year, Best Airline Staff Service in the Middle East. The airline has also been named Best Airline in the Middle East for the seventh year in a row, and its Premium Terminal at Doha International Airport named Best Premium Service Airport for the third consecutive year in 2013. Qatar Airways has also twice been recipient of the prestigious Skytrax Airline of the Year Award in 2011 and 2012.
Skytrax is the only global independent passenger survey monitoring airline standards and is considered the ultimate benchmark for excellence in the airline industry.
Qatar Airways currently has orders worth over US$50 billion for more than 250 aircraft, including Boeing 787s, 777s, Airbus A350s, A380s and A320 family of aircraft. Qatar Airways will become the first of the major Gulf carriers to join a global alliance having been invited into the oneworld group. For more information, visit www.qatarairways.com