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Qatar Airways Premium Terminal Ad Wins Top Accolade

SINGAPORE – Qatar Airways’ multi award-winning Premium Terminal at Doha International Airport has received further recognition with the announcement of the Phoenix Awards 2009 winners at a ceremony held in Singapore.

Already a winner in the aviation industry, the airline’s Premium Terminal garnered praise at the awards show as the subject in a TV advertisement that received a key award for its creativity and professional quality.

Qatar Airways was the only airline winner at the Phoenix Awards, collecting the accolade in the Travel/Holidays/Airlines category. The unique award underscores the excellence of the achievement.

The winning advertisement “Lounge” is part of a multi-million dollar global campaign designed to portray the brand assets of Qatar Airways and heighten overall awareness of the airline internationally. Lounge is part of a trilogy of advertisements produced by Qatar Airways which includes “Journey” – an advertisement that highlights key points on the airline’s route network, and “Appetiser” – a commercial that blends the ambience and style of the airline’s award-winning food and in-flight service offering.

All three advertisements have been broadcast across top international channels in English, Arabic and several other languages. The TV ads form part of an extensive brand campaign that incorporates print, TV, radio, and digital media.

The Phoenix Awards provides individuals and organisations with key industry recognition within the Asia Pacific region and are endorsed by the Association of Independent Television Companies in Singapore, the Australian Cinematographers Society, and the Institute of Advertising in Singapore.

AdAsia, a leading magazine for the advertising and marketing industry, holds the Phoenix Awards annually, judging the creativity and professional skills in the production of films, video and digital images for advertising and promotional purposes.

Qatar Airways’ award for the 2009 competition enhances the reputation of the airline’s Premium Terminal, which opened at Doha International Airport in November 2006 and is the world’s first dedicated terminal facility catering exclusively to First and Business Class passengers.

The Premium Terminal’s First Class lounge includes amenities such as bedrooms, spa treatments, sauna and Jacuzzis. Additional features available to all passengers include a 24-hour business centre, medical clinic, games room and nursery as well as duty free shopping.

About Qatar Airways

Ranked Five Star for service and excellence by Skytrax, the independent aviation industry monitoring agency also voted Qatar Airways’ cabin crew Best in the Middle East for the seventh year running in 2009 and Best Airline in the Middle East for the fourth consecutive year. Qatar Airways’ Economy Class has been voted Best in the World in the annual Skytrax passenger survey, in which more than 16 million travelers were polled. For more information, log onto www.qatarairways.com

Qatar Airways will operate a fleet of 120 aircraft by 2013, by which time its global network will rise to 120 destinations. The airline has ordered 80 Airbus A350s, 24 Airbus A320 Family of aircraft, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The carrier has aircraft orders for more than 200 jets worth over US$40 billion and is one of the customers of the twin-deck Airbus A380 ‘super jumbos’ with five on order and scheduled for delivery from 2012, by which time the New Doha International Airport would have opened. For more information, visit www.ndiaproject.com

About the Phoenix Awards

The Phoenix Awards 2009 is the premier show in the region for advertising industry and those connected with creating and producing commercial films or promotional shorts for broadcasters and is organised by AdAsia, the leading magazine for the advertising & marketing industry.

The Awards cover television commercials (film and animation), programme trailers, station identities, mobile and Internet advertising and promotion, film credits and movie advertising.

Qatar Airways Corporate Communications
Tel: +974 4496956, Fax: +974 4620132
E-mail: qrmedia@qatarairways.com.qa

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