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Qatar Airways Unveils Advertising Campaign Promoting New Houston Route

Kuwait City, KUWAIT – Qatar Airways today unveiled details of its advertising campaign promoting the airline’s forthcoming route launch to Houston – the airline’s first new destination of 2009.

Linking the world’s energy capitals, Qatar Airways adopts the theme in newspapers, magazines, TV, radio and online across the GCC, South Asia, Houston and surrounding areas.



Qatar Airways has also created a dedicated microsite www.qatarairways.com/houston at which visitors can easily navigate through a wealth of information on Houston and the Gulf region with details of the new route, a video guide about the onboard experience, as well as a comprehensive directory of useful links and resources.



March 30th is the official launch date of the Doha-based carrier’s third US route with daily scheduled services to Houston set to be one of the world’s longest non-stop flights with a journey time of just under 17 hours.  The route is expected to attract significant traffic from key markets, including South Asia.



The airline will offer unprecedented levels of space and comfort onboard its 259-seat, two-class Boeing 777-200 Long Range aircraft on the route.


Qatar Airways Chief Executive Officer Akbar Al Baker said the aggressive promotional drive, which includes a series of gala dinners across the GCC, was a perfect way to promote what is set to be one of the airline’s most successful long-haul routes.



“Eighteen months ago, Qatar Airways launched its US operations with flights to New York and Washington DC which have grown from strength to strength,” he said.



“Both routes are now daily non-stop operated with our new long-haul flagship aircraft, the  Boeing 777. From March 30th, we launch non-stop flights between Doha and Houston using our brand new Boeing 777-200 Long Range aircraft, the first of which we take delivery of early next month.



The Houston launch advertising campaign includes specially produced 30-second television commercials being showcased across major international TV news networks featuring the airline’s best attributes – award-winning hospitality and promoting strong energy links between Doha and Houston.



The Houston microsite includes a calendar of events and provides visitors with tips on things to do in the Gulf and in Houston, favourite places to visit and dine, live weather and flight information, as well as product videos and interactive tours of Qatar Airways’ inflight experience, including its new flat bed business class seats onboard the Boeing 777s. Visitors to the site can even share their feedback and experiences online of things to do in Houston and the Gulf region.



Speaking at a press conference in Kuwait City today, Qatar Airways Regional Manager Arabian Peninsula, Ali Abdul Khaliq said the new advertising campaign would reach out to the travelling public using all forms of media – TV, print, radio and online.



“Our award-winning Five Star service is spreading far and wide with Houston our newest and 84th destination in our ever-growing international network,” he said.



“With excellent early morning connections from Kuwait and the rest of the Gulf to Doha and beyond to Houston, Qatar Airways is offering a fantastic service to the southern half of the United States with an unrivalled onboard experience.”



Kuwait is the second stop of a GCC-wide roadshow during which Qatar Airways is visiting six cities promoting the new Houston route.



Added Khaliq: “There exist very close ties between the Arab business community and energy companies in the Gulf with those in and around the Houston area, and we look forward to establishing the new air bridge and facilitate travel between these vitally important global energy economies.



“Kuwait is a strategically important market for Qatar Airways with its abundant oil reserves and energy centre making it a perfect fit to transport decision makers from across the energy sector to and from Houston.



“Kuwait’s oil fields were discovered in the 1930s, Qatar’s oil was discovered in 1940 and Houston’s oil was discovered in 1901 so there is a natural synergy between these three key locations.”



The new Houston link will be the Qatar national carrier’s first foray into the southern United States, flying daily to Houston’s George Bush International Airport and offering both flexibility and convenience to business and leisure travellers.



Qatar Airways is to deploy a Boeing 777-200 Long Range aircraft on the Houston route in a two-class configuration of 42 seats in Business Class. Passengers will be able to enjoy comfortable and spacious seats offering a pitch of up to 78 inches with each seat converting into 180-degree full flat beds.


With a 2–2–2 seating configuration, Business Class passengers are assured of either a window or aisle seat and plenty of space.

In Economy Class, seat space is above the industry average with a pitch of up to 34 inches offering significant leg room, while the 217 seats in a 3–3–3 configuration is the most spacious of any airline flying to Houston.



Offering a superb experience in all class categories, Qatar Airways is renowned for its internationally acclaimed Five Star service, superior cuisine and on-board entertainment options, additionally earning the credit of being the first Middle East carrier to provide fully flat beds in business class to Houston.



Regardless of class of travel, passengers can enjoy the next generation interactive inflight entertainment with a choice of more than 700 audio and video on demand options. From music, documentaries, movies, sport, comedy, children’s programmes and interactive games, passengers are rest assured of a great choice of entertainment.



The Five Star-ranked carrier was recently recognised as the world’s Leading Business Class airline at the World Travel Awards and has a huge number of accolades in its award-winning cabinet.



Qatar Airways currently operates a modern fleet of 65 Airbus and Boeing aircraft to 83 key business and leisure cities across Europe, Middle East, Africa, South Asia, Far East and North America.



 



Kuwait  – Houston schedules, effective March 30



Depart Kuwait             QR139 at 0530 hrs, arrive Doha at 0645 hrs



Depart Doha               QR077 at 0940 hrs, arrive Houston at 1800 hrs



Depart Houston           QR078 at 2030 hrs, arrive Doha at 1940 hrs the following day



Depart Doha               QR136 at 2015 hrs, arrive Kuwait at 2135 hrs


Qatar Airways will operate a fleet of 110 aircraft by 2013 – almost double the existing size. Qatar Airways has ordered 80 Airbus A350s, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The airline is one of the customers of the twin-deck Airbus A380 ‘super jumbos’ with five on order and scheduled for delivery from 2012. At the Farnborough Air Show 2008, the airline also ordered six Airbus A321s. Qatar Airways is due to move to the New Doha International Airport in 2011 when the first phase of the new facility is scheduled to open. For more information, visit www.ndiaproject.com


Qatar Airways is one of only six airlines in the world with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency. Skytrax also named Qatar Airways’ cabin crew as Best in the Middle East for the sixth year running in 2008 and the airline was voted Best in the Middle East for the third year in a row following a survey of more than 15 million passengers worldwide. For more information, log onto www.qatarairways.com



Qatar Airways Corporate Communications
Tel: +974 4496956, Fax: +974 4620132
E-mail: qrmedia@qatarairways.com.qa

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