Doha, QATAR – Qatar Airways has unveiled its brand new global television, print and online campaign focusing on its key attributes as a premium brand and adopting the new tagline, ‘The world’s 5-star airline.’
The new advertising tagline is designed to give emphasis to Qatar Airways’ rapidly expanding worldwide network and is an important part of the airline’s drive to build its premium brand image on the global stage. It also reflects the bold, confident image of Qatar Airways as one of the fastest growing airlines today.
With Qatar Airways constantly voted as among the best airlines in the world in a fiercely competitive aviation environment, the new campaign reinforces its position as a leading, innovative and quality airline of choice. The move comes as Qatar Airways introduces a brand new global identity with emphasis on the name Qatar in large bold letters to reflect the country as a leading world aviation hub.
Generous, progressive and confident are the attributes Qatar Airways strongly believes in – and are key assets the airline has developed over the years, earning praise among industry peers and passengers alike.
The brand communications campaign includes three new 30-second television commercials showcasing the airline’s best attributes – award-winning hospitality, cuisine and international network with particular emphasis on Qatar Airways’ exclusive Premium Terminal at Doha International Airport and the award-winning inflight cuisine. To view the commercials, click onto www.qatarairways.com/tv
The commercials were shot on location in far flung destinations including Thailand, India, United States, Italy, Qatar and China. They are being aired on leading television networks including CNN International, Al Jazeera International and BBC World and complement a print campaign across prestigious newspapers and magazines worldwide. Qatar Airways is also sponsoring the highly-acclaimed financial news channel CNBC Worldwide Exchange with the new-look advertising campaign.
Qatar Airways has simultaneously launched its global online branding campaign across several websites, including Bloomberg, CNN International, BBC World and Yahoo!
In addition, the airline has produced a series of dynamic 360 degree online vignettes showcasing the crème de la crème of the airline’s products.
From a spa and fine dining in the Premium Terminal to the Airbus A340 onboard First Class lounge and spacious economy cabins, visitors to www.qatarairways.com/360 will be able to navigate with their way through the innovative services and products available with Qatar Airways.
The stylish imagery offers invigorating 360 degree views of selected elements of the Qatar Airways travel experience, ensuring travellers discover the airline’s award-winning services with the click of a mouse from the comfort of their home or office.
Qatar Airways Chief Executive Officer Akbar Al Baker said the new campaign reflected the great strides the national airline of Qatar had made in such a short few years since its launch.
“Qatar Airways was formed in 1997 and so much has happened with the airline and the industry since its creation,” he said.
“We have developed and evolved into an airline of choice. But there is no room to rest on our laurels, which is why we have to maintain our strong position in the market and project our best attributes to the travelling public.
“Our new global campaign aims to further strengthen our position as an airline of choice and we are confident viewers and readers will be able to connect with the campaign giving them a feeling of being part of the Qatar Airways travel experience.”
Qatar Airways operates a young and modern fleet of 62 Boeing and Airbus aircraft to 83 cities across Europe, Middle East, Africa, Indian subcontinent, Far East and North America. The airline currently has orders for more than 200 aircraft worth over US$30 billion.
Doha-based Qatar Airways will operate a fleet of 110 aircraft by 2013 – almost double the existing size. Qatar Airways has ordered 80 Airbus A350s, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The airline is a launch customer of the twin-deck Airbus A380 ‘super jumbos’ with five aircraft on order and scheduled for delivery from 2010. Qatar Airways moves to the New Doha International Airport in 2010, when the first phase of the new facility opens. For more information, visit www.ndiaproject.com
Qatar Airways is one of only six airlines in the world with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency. Skytrax also named Qatar Airways’ cabin crew as Best in the Middle East for the fifth year running in 2007 following a survey of more than 15 million passengers worldwide. For more information, log onto www.qatarairways.com
Qatar Airways Corporate Communications
Tel: +974 4496956, Fax: +974 4620132