Dubai, UNITED ARAB EMIRATES – A carnival atmosphere surrounded Qatar Airways’ exhibition stand at Arabian Travel Market (ATM) in Dubai this week, as the airline moved into overdrive promoting its new summer routes to the United States.
Elvis and Marilyn Monroe impersonators were on hand singing the praises of the airline’s new routes to New York and Washington DC, which are scheduled to begin on June 28 and July 19 respectively, while a Statue of Liberty ‘walked’ regally among the exhibition crowd.
Cheerleaders were seen shaking their pom-poms, hyping up the crowd and chanting slogans in typical American sporting fashion, raising the excitement to fever pitch levels.
Qatar Airways Chief Executive Officer Akbar Al Baker, in Dubai for ATM with a delegation from head office, voiced his enthusiasm for the forthcoming US launches.
This is an exciting time for Qatar Airways with numerous firsts occurring during 2007, including the launch of our new flights to both New York and Washington, he said.
A key part of our route expansion programme includes Qatar Airways’ new services to North America, one of the busiest travel regions in the world. With a core part of our business to the US coming from the GCC region, travel trade events like ATM are an important platform from which to promote these new destinations.
"We’ve already launched five new destinations and increased frequency on numerous other routes. The addition of New York and Washington, as well as Geneva and Stockholm will make it nine new destinations this year alone," emphasised Al Baker.
Beginning with ATM, Qatar Airways has launched a US media campaign across leading English and Arabic publications in the Gulf Cooperation Council (GCC) region, promoting the new US routes.
The campaign focuses on Qatar, Kuwait, Saudi Arabia, United Arab Emirates, Oman and Bahrain. Striking, creative images of America’s most powerful icons – the Statue of Liberty in New York and the White House in Washington DC – are among those being used by the airline to promote the new routes.
Later this month, Qatar Airways embarks on a USA Roadshow across the region, aimed at generating further awareness of the airline’s new destinations. The roadshow will include media briefings, American-style cuisine and entertainment direct from Broadway.
Qatar Airways currently operates a modern fleet of 57 all-Airbus aircraft to 75 destinations across Europe, Middle East, Africa, Far East and the Indian subcontinent. The new US flights from Doha will offer excellent connections to and from the GCC markets.
With a growing international network, more travellers have an opportunity to use Qatar Airways’ brand new Premium Terminal at Doha International Airport, exclusively for departing First and Business Class passengers.
The Premium Terminal features facilities including a spa, jacuzzi, duty free, business centre and fine dining restaurants. Built in just nine months, the US$90 million terminal is the world’s first commercial passenger building dedicated to First and Business Class passengers.
Doha-based Qatar Airways will operate a fleet of 110 aircraft by 2013 – almost double the existing size. Qatar Airways has ordered 80 Airbus A350s, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The airline is a launch customer of the twin-deck Airbus A380 ‘super jumbos’ with five aircraft on order and scheduled for delivery from 2010. Qatar Airways moves to the New Doha International Airport in 2010, when the first phase of the new facility opens. For more information, visit www.ndiaproject.com
Qatar Airways is one of only six airlines in the world with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency. Skytrax also named Qatar Airways’ cabin crew as Best in the Middle East for the fifth year running in 2007 following a survey of more than 15 million passengers worldwide. For more information, log onto www.qatarairways.com
Qatar Airways Corporate Communications
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