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Doha, QATAR – Award-winning Qatar Airways is spreading its Five Star service across print, radio and TV in a new global corporate advertising campaign focusing on its unique hospitality and high standards of service.The campaign highlights the premium qualities of the airline, which has rapidly developed into one of the fastest growing carriers in the world in its relatively short history.Helping reinforce the message of Qatar Airways as a premium brand, the campaign projects a powerful image of quality and luxury for which the airline is renowned.Attention to detail and service is the forte of Qatar Airways which is underscored by the airline’s popular slogan, ‘Taking You More Personally’.The whole experience of flying can be daunting, but Qatar Airways presents a series of different attributes that enhance the appeal of flying with the airline – whether on business or leisure.The airline is already broadcasting its message through a series of three storyboard vignettes on news channels CNN International and BBC World. And it recently signed up a year-long deal with London-based Sky News for the sponsorship of the weather on the international news channel’s service.
launch customer of Airbus A380 superjumbo
Doha-based Qatar Airways will operate a fleet of 110 aircraft by 2013 – almost double the existing size. Qatar Airways has ordered 80 Airbus A350s, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The airline is a launch customer of the twin-deck Airbus A380 ‘super jumbos’ with five aircraft on order and scheduled for delivery from 2010. Qatar Airways moves to the New Doha International Airport in 2010, when the first phase of the new facility opens. For more information, visit www.ndiaproject.com
Qatar Airways is one of only six airlines in the world with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency. Skytrax also named Qatar Airways’ cabin crew as Best in the Middle East for the fifth year running in 2007 following a survey of more than 15 million passengers worldwide. For more information, log onto www.qatarairways.com
Qatar Airways Corporate Communications
Tel: +974 4496956, Fax: +974 4620132
Qatar Airways Group, Corporate Communications Department
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For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages