Doha, QATAR – Award-winning Qatar Airways is spreading its Five Star service across print, radio and TV in a new global corporate advertising campaign focusing on its unique hospitality and high standards of service.
The campaign highlights the premium qualities of the airline, which has rapidly developed into one of the fastest growing carriers in the world in its relatively short history.
Helping reinforce the message of Qatar Airways as a premium brand, the campaign projects a powerful image of quality and luxury for which the airline is renowned.
Attention to detail and service is the forte of Qatar Airways which is underscored by the airline’s popular slogan, ‘Taking You More Personally’.
The whole experience of flying can be daunting, but Qatar Airways presents a series of different attributes that enhance the appeal of flying with the airline – whether on business or leisure.
The airline is already broadcasting its message through a series of three storyboard vignettes on news channels CNN International and BBC World. And it recently signed up a year-long deal with London-based Sky News for the sponsorship of the weather on the international news channel’s service.
With a cabin crew that was recently named best in the Middle East for the third year, Qatar Airways uses its unique characteristics that are testament of an emerging and powerful brand in the Middle East and around the world.
Each advert lends itself to a particular attribute of Qatar Airways, of which there are many. These include:
- onboard warm welcome
- multi-lingual cabin crew
- modern fleet
- inflight service
- flat bed seats
- superior cuisine
- inflight entertainment
- long-haul experience
- rapidly-growing international network
launch customer of Airbus A380 superjumbo
The language and tone of headlines and copy is elegant, sophisticated and simple with a look and feel of print adverts that reflect strong brand colours of both the airline livery and the aircraft interiors.
The campaign is consistent using the best strengths of Qatar Airways’ distinct and recognisable image.
Qatar Airways Chief Executive Officer Akbar Al Baker said the campaign – across all media channels – showed how far the airline had reached in such a few years since its launch to become an international airline of choice.
“Qatar Airways is spreading its wings far and wide, as well as its message of a caring, quality and premium airline which many observers in the industry are watching with envy,” he said.
“We have reached the heights that many airlines aspire towards and are proud to showcase the best we have to offer around the world.”
As one of the fastest growing and youngest carriers in the world, Qatar Airways has made significant inroads in the global aviation industry to become an award-winning airline in just a short few years.
The airline operates a young and modern fleet of 41 all-Airbus aircraft which will almost triple in size over the next 10 years to 110 aircraft. In June, Qatar Airways Al Baker announced plans at the Paris Air Show for the airline to acquire up to 80 aircraft, comprising 60 of the new generation A350s and 20 Boeing 777s worth a total US$15.2 billion.
It is one of the launch customers of the twin-deck A380 ‘super jumbos’ with four aircraft on order and scheduled for delivery from 2009 to coincide with the opening of the New Doha International Airport.
Qatar Airways’ cabin crew were recently named by Skytrax as Best in the Middle East for the third year running and fifth best in the world following a survey of more than 12 million passengers worldwide, while the airline also maintained its position as among the world’s top 10 carriers.
Doha-based Qatar Airways will operate a fleet of 110 aircraft by 2013 – almost double the existing size. Qatar Airways has ordered 80 Airbus A350s, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The airline is a launch customer of the twin-deck Airbus A380 ‘super jumbos’ with five aircraft on order and scheduled for delivery from 2010. Qatar Airways moves to the New Doha International Airport in 2010, when the first phase of the new facility opens. For more information, visit www.ndiaproject.com
Qatar Airways is one of only six airlines in the world with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency. Skytrax also named Qatar Airways’ cabin crew as Best in the Middle East for the fifth year running in 2007 following a survey of more than 15 million passengers worldwide. For more information, log onto www.qatarairways.com
Qatar Airways Corporate Communications
Tel: +974 4496956, Fax: +974 4620132