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Website For Reach Out To Asia Charity Goes Live

Doha, QATAR – A website dedicated to the ‘Reach Out To Asia’ charity fund-raising drive by three organisations in Qatar for the underprivileged and disadvantaged across Asia has been officially launched.

The website, www.reachouttoasia.qa spells out the aims and objectives of the charity which was launched last month in Doha, capital of the State of Qatar.

Qatar Foundation, Qatar Airways and the Doha Asian Games Organising Committee (DAGOC) are spearheading the ‘Reach Out To Asia’ fund-raising campaign, aimed at helping those in need across Asia.

Last week, the three organisations launched the new campaign logo – a montage of images depicting money, housing, food and education that will be emblazoned across all collateral over the next few weeks, months and years to come.

Qatar Foundation and its partners are extending the hand of friendship and help to the many countries across Asia which have, and still are, experiencing serious social difficulties in terms of poverty, inadequate healthcare, homelessness, disease and natural disasters, such as last year’s devastating tsunami.

Social issues, such as HIV, blindness and poverty will be the focus of the ‘Reach Out To Asia’ campaign, which will also involve active participation from children of all ages and nationalities from schools and colleges across the State of Qatar.

‘Reach Out To Asia’ has been put together under the auspices of Her Highness Sheikha Mayassa bint Hamad bin Khalifa Al Thani, daughter of the Emir of Qatar.

Over the next few weeks and months, Qatar Foundation, Qatar Airways and DAGOC, together with a host of sponsors, will work collectively to drive the fund-raising campaign, which will involve high-profile events in Doha, including charity concerts and exclusive gala dinners attracting personalities from the world of showbusiness, royalty, sports and politics.

The inaugural charity dinner, headlined by Canadian rock star Bryan Adams in Doha next month will take place under the patronage of The Heir Apparent His Highness Sheikh Tamim bin Hamad bin Khalifa Al Thani – who is also chairperson of the Asian Games – and Her Excellency Sheikha Jawaher bint Hamad bin Sohaim Al Thani.

Sheikha Mayassa bint Hamad bin Khalifa Al Thani said the website will be a key information tool for the ‘Reach Out To Asia’ campaign.

“Reach Out To Asia is gathering momentum and we are delighted to provide people around the world with a vital information resource with the launch of this important website,” she said.

“By clicking onto the website, information can be accessed about the key objectives of ‘Reach Out To Asia’, the organisations behind the campaign and the beneficiaries of this important charity drive.

“Qatar is a country fortunate enough to be rich in resources and we are extending our goodwill and help to those less fortunate. By working together we are pledging to bring a ray of light into the hearts and minds of those in need and provide just a little something to ease their pain and suffering.

“Reach Out To Asia is the best way to show compassion to the 45 participating countries in the 15th Asian Games, and to encourage the involvement of the Qatari community for the country’s largest ever sporting event which takes place in Doha at the end of next year,” added Sheikha Mayassa.

Bryan Adams will be special guest at the launch event, a gala dinner taking place at the Ritz Carlton Hotel in Doha on November 16. The charity dinner will also be attended by His Highness Sheikh Hamad bin Khalifa Al Thani, Emir of Qatar, and his wife, Sheikha Mozah bint Nasser Al Missned.

The talented singer will return to Doha early next year to perform a live charity concert on February 1.

Doha-based Qatar Foundation will run and manage ‘Reach Out to Asia’ in line with the Foundation’s mission to promote education, science and community development in Qatar.

Qatar Airways, the national airline of the State of Qatar, and official partner of the Asian Games Doha 2006, operates more than one-third of its flights to Asia. Through ‘Reach Out To Asia’ Qatar Airways is demonstrating its social commitment to give back to the many communities of the countries it serves.

Doha-based Qatar Airways will operate a fleet of 110 aircraft by 2013 – almost double the existing size. Qatar Airways has ordered 80 Airbus A350s, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The airline is a launch customer of the twin-deck Airbus A380 ‘super jumbos’ with five aircraft on order and scheduled for delivery from 2010. Qatar Airways moves to the New Doha International Airport in 2010, when the first phase of the new facility opens. For more information, visit www.ndiaproject.com

Qatar Airways is one of only six airlines in the world with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency. Skytrax also named Qatar Airways’ cabin crew as Best in the Middle East for the fifth year running in 2007 following a survey of more than 15 million passengers worldwide. For more information, log onto www.qatarairways.com

Qatar Airways Corporate Communications
Tel: +974 4496956, Fax: +974 4620132
E-mail: qrmedia@qatarairways.com.qa

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