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New Charity Account Details Announced

Doha, QATAR – Donations for the ‘Reach Out To Asia’ charity initiative announced in Qatar recently can now be made through Doha-based Qatar National Bank.

Qatar Foundation, Qatar Airways and the Doha Asian Games Organising Committee (DAGOC) launched the fund-raising drive last month for the underprivileged and disadvantaged across Asia.

The Asian continent is Qatar’s focus of the charity drive as the capital, Doha, will next year host the 15th Asian Games – the biggest ever sporting event to be staged in the Gulf State.

‘Reach Out To Asia’ is aimed at extending the hand of friendship and help to the many countries across Asia which are experiencing serious social difficulties in terms of poverty, inadequate healthcare, homelessness, disease and natural disasters, such as last year’s devastating tsunami and recent earthquake in Pakistan, Afghanistan and India.

Social issues such as HIV, blindness and poverty will be the focus of the ‘Reach Out To Asia’ campaign, which will also involve active participation from children of all ages and nationalities from schools and colleges across the State of Qatar.

Doha-based Qatar Foundation will run and manage ‘Reach Out to Asia’ in line with the Foundation’s mission to promote education, science and community development in Qatar.

Donations to the charity can be made by individuals and companies to the following account: -

Qatar National Bank
The Reach Out Fund
Account Number 0035-004919-001
Tel: (974) 440-7407
Fax: (974) 441-5020

‘Reach Out To Asia’ has been put together under the auspices of Her Highness Sheikha Mayassa bint Hamad bin Khalifa Al Thani, daughter of the Emir of Qatar.

Over the next few weeks and months, the three organisations will work collectively to drive the fund-raising campaign, which will involve high-profile events in Doha, including charity concerts and exclusive gala dinners attracting personalities from the world of showbusiness, royalty, sports and politics.

The inaugural event is a charity dinner taking place at the Ritz Carlton Hotel in Doha on November 16. Canadian rock star Bryan Adams will be special guest at the event taking place under the patronage of The Heir Apparent His Highness Sheikh Tamim bin Hamad bin Khalifa Al Thani – who is also chairperson of the Asian Games – and Her Excellency Sheikha Jawaher bint Hamad bin Sohaim Al Thani.

Adams will give a live performance on the night, which will also include a charity auction of items specially donated by international celebrities. The talented rock star will return to Doha early next year to perform a live charity concert on February 1.

Sheikha Mayassa bint Hamad bin Khalifa Al Thani said the charity drive was getting into full swing and generating immense public interest.

“We now have an account up and running and welcome generous donations from individuals, companies and organisations across the world to help those in desperate need in Asia,” she said.

“Qatar Foundation has been instrumental in developing a rich resource of education for children now and in the future in Qatar and felt it only right to share our vision of creating a better world for those in need across the Asian continent.

“The money raised will be thoroughly accounted for and will be used to bring a ray of life back into the hearts and minds of the disadvantaged in Asia.

“As Asian economies and societies continue to grow, we can see the struggles of its peoples, and more than ever we must reach out to those who are underprivileged and provide them with hope, encouragement and change.”

Last week, the three organisations launched the new campaign logo – a montage of images depicting money, housing, food and education that will be emblazoned across all collateral over the next few weeks, months and years to come.

Qatar Airways, the national airline of the State of Qatar, and official partner of the 15th Asian Games Doha 2006, currently operates an extensive network of flights across Asia. Through ‘Reach Out To Asia’, Qatar Airways is demonstrating its social commitment to give back to the many communities of the countries it serves.

Doha-based Qatar Airways will operate a fleet of 110 aircraft by 2013 – almost double the existing size. Qatar Airways has ordered 80 Airbus A350s, 60 Boeing 787s and 32 Boeing 777s, with deliveries of the latter having started in November 2007. The airline is a launch customer of the twin-deck Airbus A380 ‘super jumbos’ with five aircraft on order and scheduled for delivery from 2010. Qatar Airways moves to the New Doha International Airport in 2010, when the first phase of the new facility opens. For more information, visit www.ndiaproject.com

Qatar Airways is one of only six airlines in the world with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency. Skytrax also named Qatar Airways’ cabin crew as Best in the Middle East for the fifth year running in 2007 following a survey of more than 15 million passengers worldwide. For more information, log onto www.qatarairways.com

Qatar Airways Corporate Communications
Tel: +974 4496956, Fax: +974 4620132
E-mail: qrmedia@qatarairways.com.qa

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