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DOHA, Qatar – Qatar Airways is set to take centre stage on the opening day of ITB Berlin, Wednesday 8th March, as the airline unveils its highly anticipated new patented Business Class experience in a world exclusive ceremony to international media, travel industry representatives and VIP guests.
The airline’s new and unique seat design, patented by Qatar Airways, is set to revolutionise the Business Class experience for business and leisure travellers alike. Supported by a host of other innovations across touchpoints – including dining, amenities, entertainment and service – the airline’s already award-winning Business Class cabin is set to challenge industry norms and expectations.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, commented: “Qatar Airways often uses the platform of ITB Berlin to showcase its latest product designs and aircraft features to the gathering crowds of international media and airline industry representatives. This year is no exception, and I am particularly proud that we will be unveiling the future of premium travel on day one, presenting the revolutionary developments to our Business Class offering to ensure we continue to provide our passengers with the exceptional travel experience they deserve.”
The unveiling ceremony will take place at 11:00am on 8th March, the opening day of ITB Berlin, at the airline’s stand in Hall 2.2 and will be attended by international media and guests of honour, including the Mayor of Berlin, Mr. Michael Müller and the Qatari Ambassador to Germany, His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani. Befitting of a truly global airline the unveiling will be live-streamed through Qatar Airways' popular Facebook page. The ceremony will precede a noon press conference to be held at the CityCube during which international media will be briefed on the finer details of the new cabin design.
Visitors to the exhibition will be invited to relax in the new Business Class cabin, while sampling the hospitality offered by Qatar Airways at the airline’s booths 207 and 208 in Hall 2.2, home for the airline at this year’s exhibition.The ITB Exhibition is of even more significance this year in Germany as the State of Qatar celebrates the Qatar German Year of Culture, of which Qatar Airways is a proud sponsor. The year-long event celebrates the strong trade and business relations that exist between the two countries and follows on from partnerships between the Qatar and Japan in 2012, the UK in 2013, Brazil in 2014, Turkey in 2015, and China last year, 2016.
Qatar Airways, one of the youngest and fastest growing global airlines, is a leader in the aviation industry. The airline was awarded the World’s Best Business Class by Skytrax in 2016, and was recently honoured with five stars for its home and hub, Hamad International Airport.
Qatar Airways, the national carrier of the State of Qatar, is proud to be Going Places Together with travellers across its more than 150 business and leisure destinations.
A multiple award-winning airline, Qatar Airways has been awarded World’s Best Airline, World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East by international air transport rating organisation Skytrax.
Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries.
Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways sponsors world-leading sports teams including FC Barcelona and Al-Ahli Saudi Arabia FC reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways Cargo, the world’s third largest international cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally
Qatar Airways Group, Corporate Communications Department
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