Shopping in Seoul is more than just a pastime, it's an art form. The city's markets sell everything from electronics, (try Yongsan Electronics Market and Techno Mart) to women's fashion. Namdaemun is the largest traditional street market in South Korea and a popular tourist spot. As well as local food and textile goods, you'll find utensils, electronics, local produce and traditional crafts, all sold at generously discounted prices. It is also a popular spot for experiencing the feel of a traditional Korean marketplace.
Also worth exploring is Dongdaemun Market, home to the city’s largest clothing supplier, where many aspiring Korean fashion designers make their debut. You can find the most recent trends, along with the latest fabrics and accessories, at affordable prices. Most shops here are open all night and crowded by wholesalers and tourists, throughout the year.
For cultural souvenirs and art, Insadong Market is filled with shops and galleries. Major Korean and international brands can be found at Apgujeong (known as the Beverly Hills of Seoul) or Myeongdong. Korean fashion can sometimes be a little unconventional, especially in areas such as Hongdae, close to the art school, where you will often find customised and vintage outfits.