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BARCELONA, Spain – Last night, on the pitch of Camp Nou, FC Barcelona Club President Sandro Rosell welcomed Qatar Airways and Chief Executive Officer Akbar Al Baker into the FC Barcelona family.
“Our Club has more than 100 years of history with many glorious moments. Qatar Airways is a young company which is full of enthusiasm and which, like ourselves, strives for excellence in everything it does,” said Rosell presenting Al Baker with an autographed jersey. “Both of us are expanding globally in the world, with more and more supporters and customers and we share objectives which will consolidate our partnership”
FC Barcelona Club president Sandro Rosell, left, presenting Qatar Airways CEO Akbar Al Baker with an autographed jersey
Qatar Airways CEO Al Baker, right, presenting FCB President Rosell with a model of the Qatar Airways 787 Dreamliner
“We are proud to be uniting with a team that upholds one of my country’s core visions: uniting the world through sport, enriching societies through sport, and creating opportunities through sport” said Al Baker who in turn presented Rosell with a model of the Qatar Airways 787 Dreamliner. “FC Barcelona is a team that unites the world. And Qatar Airways is truly a global connector. A perfect match – bringing your fan base closer to your hearts and home.”
Invited guests had the opportunity to witness the official team photo which included Rosell and Al Baker and the 22 members of the FC Barcelona first team wearing this season’s new official jersey. Youngsters from the FCBEscola children’s squad also joined the team on the pitch.
Members of the FC Barcelona first team wearing this season’s new official jersey
During a reception following the launch, the airline presented its newest global television campaign entitled “The Arrival” an integrated campaign supporting Qatar Airways’ sponsorship of FC Barcelona, the first commercial partnership in the club’s 114-year history.
The 90-second ad, which launches today, centres on a Qatar Airways flight attendant touching down in the Land of FC Barcelona, disembarking the Qatar Airways 777 and taking a journey through this incredible destination to the famous Camp Nou Stadium. Throughout her adventure she encounters some of the club’s most famous players, past and present, experiences the rich history of FC Barcelona and meets the fans at the heart of the club.
Since its beginnings, FC Barcelona has been characterised by being not just a football organisation, but also a powerful force for globalisation, solidarity, integration and social cohesion. Qatar Airways fully identifies with these values, which is why this partnership between both organisations is much more than just a simple economic alliance. Furthermore, Qatar Airways’ partnership with FC Barcelona will help to position the airline in the world.
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Notes to Editors:
Qatar Airways was presented with three honours at the annual Skytrax 2013 World Airline Awards held during the Paris Air Show at Le Bourget, France in June. The airline was awarded World’s Best Business Class, World’s Best Business Class Lounge and, for the second consecutive year, Best Airline Staff Service in the Middle East. The airline has also been named Best Airline in the Middle East for the seventh year in a row, and its Premium Terminal at Doha International Airport named Best Premium Service Airport for the third consecutive year in 2013. Qatar Airways has also twice been recipient of the prestigious Skytrax Airline of the Year Award in 2011 and 2012.
Skytrax is the only global independent passenger survey monitoring airline standards and is considered the ultimate benchmark for excellence in the airline industry.
Qatar Airways currently has orders worth over US$50 billion for more than 250 aircraft, including Boeing 787s, 777s, Airbus A350s, A380s and A320 family of aircraft. Qatar Airways will become the first of the major Gulf carriers to join a global alliance having been invited into the oneworld group. For more information, visit www.qatarairways.com