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sponsorship criteria

Qatar Airways seeks to identify innovative projects that enable us to reach our business and brand-building goals. Some of the key criteria we look for in a sponsorship include:

  • Exposure to Qatar Airways target markets and segments
  • Brand enhancement through associations with other prestigious brands
  • Revenue generating potential
  • Prominent standing within the community
  • Prominent publicity and promotion for the initiative or event
  • Clearly identifiable benefits including, but not limited to, return on investment/objectives, media exposure, cross promotional opportunities, etc
  • Primary sponsorship availability for Qatar Airways
  • Opportunity for a long-term association
  • Socially responsible initiatives and events

Qatar Airways will not consider association with or sponsorship of activities related to politics, religious affairs, extreme sports (e.g. wrestling and boxing ), unfair competition, content with nudity, explicit images, negative behaviour, short lead time ( i.e less than 12 weeks prior to the event).

Corporate social responsibility

Environmental and social responsibility is a main focus for Qatar Airways sponsorships.