QATAR AIRWAYS CONCLUDES A SPECTACULAR WEEK AT ITB BERLIN WITH THE LAUNCH OF A WORLD FIRST

Airline launched a new standard for Business Class travel with the unveiling of a world-first in Premium travel

Four-person configuration and private Business Class QSuite showcased to hundreds of international media, trade and VIP guests, while reaching more than five million people through the airline’s live Facebook coverage

Qatar Airways stand welcomed thousands of guests over the course of the exhibition while coverage of the new QSuite product was seen by an audience of more than 430,000,000 people worldwide through global media channels

11 Mar 2017

BERLIN, Germany – Qatar Airways has completed a spectacular showcase at this year’s ITB Berlin, at which the airline’s new Business Class QSuite was revealed in a world exclusive ceremony to hundreds of spectators, including the Mayor of Berlin, Mr. Michael Müller and the Qatari Ambassador to Germany, His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani, while reaching more than five million spectators online via the airline’s Facebook live stream.

In a world-first for Business Class travel, Qatar Airways introduced its new patented Business Class QSuite on the first day of the exhibition, to media broadcasting live from the event, including CNN, CNBC, Euro News, Channel News Asia and Aljazeera, with influential TV presenter from CBS America Mr. Peter Greenberg as one of the first to review the seat in person. Initial estimates place the reach of the first day's media of the new product at more than an incredible four hundred and thirty million people around the globe.

 

Pictured at the QSuite reveal ceremony on the opening day of ITB Berlin are Qatar Airways Group Chief Executive, H.E. Mr. Akbar Al Baker (centre), H.E. Sheikh Saoud Bin Abdulrahman Al-Thani, Ambassador of the State of Qatar in Germany (centre left) and the Mayor of Berlin, Mr. Michael Müller (centre right)

Ushering in a never-before-seen standard in Business Class travel, the customisable private suites, named QSuite, introduce a host of firsts to Premium Class travel

Ushering in a never-before-seen standard in Business Class travel, the customisable private suites, named QSuite, introduce a host of firsts to Premium Class travel

QSuite features the industry’s first-ever double bed available in Business Class

QSuite features the industry’s first-ever double bed available in Business Class

Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing

Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing

Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite,

Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite,

QSuite enhances the standard for premium travel worldwide featuring a unique customisable cabin that includes movable privacy panels that can be arranged to create a quadruple social space for families and friends. The world renowned airline also exclusively revealed  the world’s first ever Business Class double bed, for those in adjoining seats.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways continues to set new standards in global luxury travel and our announcements at this year’s ITB Berlin are no exception. With the introduction of private suites in Business Class and interchangable social spaces for business and leisure, Qatar Airways is truly bringing First Class travel to its Business Class passengers. In this, our 20th year, we are proud to demonstrate our ongoing ambition to continuously innovate to break boundaires and surpass the expectations of our travellers. We will continue to develop new and exciting propositions for our passengers.”

The new QSuite features adjustable panels and movable TV monitors on the centre four seats that allow a private area to be reconfigured for business colleagues, friends or family groups travelling together in a more social and private setting, specific to a group or individual’s unique requirements.

Complemented by a new on board menu that includes a selection of snack sharing dishes, ideally suited to the new cabin layout, the Business Class experience will also include a wake-up ‘Express Breakfast’ service and ‘Do Not Disturb’ sign for those wanting to make the most of their time on board to rest within the new private suites. Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing, ensuring the continued five star standard of Qatar Airways Business Class, voted Best in the World by Skytrax 2016.

H.E. Mr. Al Baker hosted a capacity crowd press conference on the opening day of ITB, with hundreds of international media in attendance, all of whom came to learn about the airline’s continued expansion plans and further details of the uniquely patented QSuite. Worldwide media coverage of the QSuite launch unanimously proclaimed the new product ground-breaking. 

Guests to the Qatar Airways stand were able to sample a taste of the new QSuite in a real model of the new Business Class cabin, ensuring that visitors were able to leave having experienced the new patented product first hand.

Qatar Airways also launched a new next generation user interface for Oryx One, its award-winning inflight entertainment system that features up to 3,000 movie, television and game options. The platform will make it even easier to navigate the wide selection of movies, music and TV box sets, ensuring passengers get the very best entertainment experience from the moment they step on board.

Known for introducing industry firsts, Qatar Airways is the national carrier of the State of Qatar, and is one of the fastest growing airlines operating one of the youngest fleets in the world. Qatar Airways has a modern fleet of 195 aircraft flying to more than 150 key business and leisure destinations across six continents.

Notes to Editors:

For images please visit: https://www.flickr.com/photos/qatarairways/albums/72157679506032060

About Qatar Airways

Qatar Airways, the national carrier of the State of Qatar is celebrating 20 years of Going Places Together with travellers across its more than 150 business and leisure destinations. The world’s fast growing airline will add a number of exciting new destinations to its growing network in 2017, including Dublin, Nice, Skopje and many more, flying passengers on board its modern fleet of 195 aircraft.

A multiple award-winning airline, Qatar Airways was awarded World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax.

Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways sponsors world-leading sports teams including FC Barcelona and Al-Ahli Saudi Arabia FC reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.

Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 195 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, 11 Boeing 777 freighters and one Boeing 747 freighter.

For further information contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200, Fax: +974 4022 5350
E-mail: qrmedia@qatarairways.com.qa

Visit our homepage www.qatarairways.com or our sites on Facebook, Twitter, Google+, Instagram, and YouTube.
For Qatar Airways corporate images, please click here: http://www.qatarairways.com/corporateimages